NEWS

Digiday Names NPR Player Best Brand Platform

November 2016

Best-in-Class Audio Player

In March 2016, NPR debuted a new persistent audio player on NPR.org, bringing NPR’s audio to the forefront of the user experience and introducing a suite of innovative new sponsorship opportunities.  

Fast-forward to November, and the NPR Player can add “Best Brand Platform” to its credentials. During a ceremony in New York on November 17, Digiday recognized the NPR Player and its sponsorship products as the industry’s leading digital tool for brand building and messaging.

 

 

Living Up To The Hype: Delivering Results for Sponsors 

The NPR Player allows brands to extend their message in NPR’s digital audio platforms, including podcastsNPR One and the mobile web. As mobile traffic now accounts for more than half of NPR.org’s 39.2 million monthly unique users*, the Player’s robust mobile audio sponsorship is a valuable offering for sponsors. With singular design, the NPR Player offers custom brand integration such as a co-branded, hand-curated collection of NPR stories connected to a sponsor’s campaign theme, as well as standard audio-visual units.

This solution for custom audio leverages NPR’s storytelling expertise for brands – delivering audiences the NPR content they want and aligning brands with trusted, relevant content. 

npr player

 

NPR Player’s sponsorship opportunities are living up to their Digiday Award with standout performance metrics for sponsors and engagement from NPR audiences: 

  • Average NPR Content CTR: 0.79% (Percentage of impressions that click on the featured NPR content)
  • Average Brand Sponsorship CTR: 0.23% (Percentage of impressions that click on 300×600 sponsorship in the NPR Player)

Brands are customizing their NPR Player presence in dynamic ways. For Showtime’s campaign for its music comedy series Roadies, Showtime aligned with NPR Music’s First Listen album previews series and engaged with target music and entertainment fans. Through a co-branded promo, users were invited to stream the week’s First Listen tracks. Users could click-to-listen immediately or choose to add the playlist to their queue. Showtime was recognized throughout the entire experience with promo audio, visual elements and post-roll audio. 

Click through the Showtime demo below to experience the NPR Player in action. 

 

NPR Music Custom Channels Demo

Other sponsors have worked with NPR to create custom channels aligned to campaign and brand themes. Hyatt extended its footprint as a launch sponsor for How I Built This with co-branded episode promos, and Whole Foods reinforced their brand alignment with a click-to-play halo unit inviting users to listen to a full episode of Invisibilia. Check out how these brands, and more, are using the NPR Player with custom audio Player demos

 

NPR Custom Products

NPR’s growing digital sponsorship portfolio includes a range of custom, integrated solutions designed to meet your brand’s campaign goals. In addition to the NPR Player, custom products include Center Stage on NPR.org, Halo units, NPR One and more.

 

Discover NPR Custom Sponsorship Products

 

*Source: (NPR.org) Google Analytics 3-month average, August – October, 2016.