The votes are in! NPR Music & Lagunitas proudly present Gaelynn Lea of Duluth, Minnesota, as this year’s Tiny Desk Contest winner.
A classically trained fiddle player, Lea edged out more than 6,000 submissions from all 50 states to become this year’s contest winner. The contest was exclusively sponsored by Lagunitas Brewing Company.
Be prepared to be blown away. – USA Today
Selecting a Tiny Desk Contest Winner & Building a Community
The contest encouraged artists across genres and geography to submit their original songs performing with, in varied and creative ways, a desk of their own.
Judges included All Songs Considered co-hosts Bob Boilen and Robin Hilton. The duo were joined by Tiny Desk concert alumni Dan Auerbach of The Black Keys and The Arcs, Jess Wolfe and Holly Laessig of Lucius, and soul artist Son Little.
NPR Music’s popular contest has created a community of thousands of aspiring musicians and loyal music fans nationwide.
[youtube width=”640″ height=”360″]https://www.youtube.com/watch?v=rbrvQMIDfiA[/youtube]
The emphasis on community has also connected musicians locally, sparking meetups with contestants in the same area. For example, this local music showcase in Buffalo, NY.
Coming Soon: NPR & Lagunitas Tiny Desk Contest Tour
Lea, the Tiny Desk Contest winner, will join an impressive roster of musicians who once played NPR’s famous Tiny Desk. She’ll play live at the NPR headquarters in Washington, DC. Her performance will be posted later on NPR Music.
Lea also wins the opportunity to appear at a taping of NPR’s Ask Me Another. After the taping, she’ll embark on a cross-country tour with NPR Music and Lagunitas this spring.
The tour will include Tiny Desk Contest meetups featuring entrants hand-picked by NPR Music and Member stations, and “Lagunitas Local Favorites.” Tour updates will be posted soon on NPR Presents.
— nprmusic (@nprmusic) January 12, 2016
For the second year, Lagunitas Brewing Company is the contest sponsor. The brand has been prominently featured across NPR Music videos, articles and podcasts related to the contest.
Lagunitas extended its partnership with NPR Music through co-branded recognition on their website, newsletter and social channels. Last year, the Tiny Desk Contest winner performed at the Lagunitas CouchTrippin’ showcase at SXSW in Austin.
— LAGUNITAS (@lagunitasbeer) January 18, 2016
NPR Music: Destination for Music Lovers & Influencers
The Tiny Desk Contest is named after the beloved NPR Music series that invites upcoming and estbalished artists to play intimate, unplugged sets at NPR.
Creating community around a shared love of music is exactly why NPR Music is essential for its fans, attracting 3.2 million unique monthly visitors online.
Learn more about creative sponsorship with NPR Music here.
Can’t get enough of Tiny Desk Contest winner Gaelynn Lea? Check out her interview below to learn more about her musical career, and hear a clip of her heart-wrenching song, “Someday We’ll Linger in the Sun.”
Source: Google Analytics, 3-month average, July-Sept. ’15.
4 Questions Marketers Asked Us About Voice-Activated Smart Audio
Voice-activated smart speakers – Amazon’s Alexa devices and Google Home – started hitting the market just over two years ago. Already, they’ve found their way into more than 20 million U.S. homes – an adoption rate...
A Summer of New NPR Podcasts from America's #1 Publisher
This Summer, NPR is filling your road trips and vacations with five all-new titles spanning comedy to science and news for kids, and a new season of NPR’s hit podcast Invisibilia. Check out the summer releases, including four named to Vulture’s...
NPR Named Brand of the Year, Most Loved, Most Trusted News Service Agency
It’s often said at NPR that the organization holds “the hearts and minds of our audience.” A lofty proposition, to be sure. And one NPR was honored to have affirmed once again this spring. A...