2016 marks the National Park Service Centennial, and NPR is joining the celebration. For nearly 100 years, the National Park Service has protected national landmarks enjoyed by 275 million visitors each year. Looking for an invitation to the party? Let your brand soar with NPR’s special series.
NPR’s cross-platform coverage will explore National Parks like never before. Stimulating sounds, vivid photos and enlightening stories captivate and educate audiences all at once. Engaging content transports listeners and users to parks like the Grand Canyon, Everglades and more.
Tweets from @NatlParkService
— NationalParkService (@NatlParkService) February 16, 2016
— NationalParkService (@NatlParkService) January 1, 2016
— NationalParkService (@NatlParkService) December 18, 2015
National Park Service Centennial Sponsorship Opportunities
NPR will cover the National Park Service’s 100th birthday on air and online with stories about National Park Service staff, exploring life behind-the-scenes at National Parks, and sharing memories from listeners, NPR talent and more.
On air sponsorship opportunities include adjacencies across Morning Edition, All Things Considered and weekend programs. “Behind-the-Scenes at a National Park” (Spring 2016) dives deeply into the inner workings of one National Park, while “My National Park Story” (May-June 2016) shares National Park-related memories from various contributors.
Digital activation offers sponsors dynamic brand integration with National Park Service Centennial coverage. The NPR Visuals Team’s three-part Special Video Series provides pre-roll inventory. Sponsors can showcase compelling custom creative across NPR Digital with the new streaming audio player, NPR One, co-branded halo units, and Center Stage and Back Stage units on NPR.org.
NPR will also highlight the “My National Park Story” series on its social channels, with potential for sponsor recognition. A sponsor can promote the series on its social channels.
As part of the National Park Service 100th Birthday package, sponsors can activate at live events such as Wait Wait… Don’t Tell Me! at Millennium Park and Ask Me Another at New York City’s Summer Stage. Outdoor events amplify the series’ alignment with National Parks.
To learn more about NPR’s special series, click here. Join the national conversation surrounding National Parks with NPR’s unique coverage and robust sponsorship opportunities.
Photo Credit: National Park Service
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