For mobile and tablet users, there’s now one more way to access NPR on the go. This month, Apple released an immersive and interactive News app for iPhone and iPad. Apple News is natively installed on all devices using iOS 9. The app aggregates stories from a variety of news providers, based on individual users’ topic preferences and interests.
As a launching partner, NPR has its own channel within Apple News featuring NPR stories across topics, including news, arts & life, and music. Individual NPR stories are be featured among users’ personalized sampling on the “For You” launch screen, and can also be accessed directly through the NPR channel in the app.
New Data: One-in-Six Americans Now Owns a Smart Speaker
Released today, new Smart Audio Report data from NPR and Edison Research confirms the impact the 2017 holiday season had on smart speaker ownership in the U.S. and the continued impact on user behavior.
2017: A Record-breaking Year for NPR on the Radio
At NPR, broadcast remains the most common way for audiences to connect with us throughout the week. And the latest Nielsen ratings confirmed NPR’s radio tune in is not just maintaining, it’s growing alongside our...
4 Questions Marketers Asked Us About Voice-Activated Smart Audio
Voice-activated smart speakers – Amazon’s Alexa devices and Google Home – started hitting the market just over two years ago. Already, they’ve found their way into more than 20 million U.S. homes – an adoption rate...