Landor released its first Global Agile Brand Study and NPR was ranked the 5th most agile company in the United States, beating out mega-giants such as Google, Apple and Microsoft. The study focused on the flexibility of companies in rapidly changing markets and took factors such as adaptability, responsibility, and consumer interaction into account.
NPR was also the highest ranked media organization, followed by the technology news organization, CNET, which placed 10th. The study highlighted NPR for its success across platforms including social media, podcasting, NPR.org and the NPR One app.
Now is a great a time to associate your brand with 5th most agile brand in the country. Choose how you would like to sponsor NPR’s many thriving channels by visiting the NPR Platforms page.
New Data: One-in-Six Americans Now Owns a Smart Speaker
Released today, new Smart Audio Report data from NPR and Edison Research confirms the impact the 2017 holiday season had on smart speaker ownership in the U.S. and the continued impact on user behavior.
2017: A Record-breaking Year for NPR on the Radio
At NPR, broadcast remains the most common way for audiences to connect with us throughout the week. And the latest Nielsen ratings confirmed NPR’s radio tune in is not just maintaining, it’s growing alongside our...
4 Questions Marketers Asked Us About Voice-Activated Smart Audio
Voice-activated smart speakers – Amazon’s Alexa devices and Google Home – started hitting the market just over two years ago. Already, they’ve found their way into more than 20 million U.S. homes – an adoption rate...