T-Pain performing at NPR’s Studio 1 on November 19, 2015. Source: Nick Michael/NPR
No dreads. No auto-tune. What’s next? A tie made out of metallic hexagons? Regardless of changes to his aesthetic and audio-filters, T-Pain continues to make amazing music.
Last week, the T-Pain acoustic session awed fans in NPR’s packed Studio 1. The singer debuted a song off of his upcoming album, Stoicville: The Phoenix, and performed old hits and covers at NPR’s Studio 1 in Washington, DC.
The performance marked the one year anniversary of T-Pain’s Tiny Desk Concert with NPR Music, which stands as the most popular Tiny Desk Concert to date. The 2014 performance marked a pivotal shift in T-Pain’s career – it was the first time the world was exposed to his music without its trademark auto-tuned sound.
[His rendition of “A Change is Gonna Come”] was a logical extension of T-Pain’s memorable Tiny Desk Concert—the most viewed episode ever—during which many listeners first realized that this man can really sing. Gone was the autotune that made him a platinum selling artist and the subject of critical ridicule in the mid-Aughts.
T-Pain performing at a Tiny Desk Concert in 2014
The T-Pain acoustic session proves to be just as successful as last year’s Tiny Desk Concert, as initial reviews establish it as a performance for the ages:
For a half a century now, soul music has provided a platform for human beings to perform their vulnerability. This was a man performing through his.
After last night, we’re gonna need a T-Pain covers album of all our favorite Motown classics, stat.
Social media was also tuned into the live stream from Studio 1:
— RatedRnB.com (@RatedRnB) November 20, 2015
Now TPain is performing “Can’t Believe It” and I still believe that’s one of the best love songs to come out in the last 10 years.
— Jozen C. (@jozenc) November 20, 2015
— Kari (@kariwr) November 20, 2015
Frannie Kelley, host of Microphone Check, organized the surprise concert that sold out in less than one minute. Microphone Check is turning the tables on the perceptions of hip-hop by providing a platform for artists to express their feelings on a variety of topics, including social issues and creative methods.
The success of the T-Pain performances are a testament to NPR’s rising status on the Hip-Hop and R&B scene. NPR Music’s Microphone Check will continue to gather the genre’s biggest stars on a 10-city tour that will put the most prominent rappers on a panel in front of their respective hometowns.
Watch the T-Pain Acoustic Session in Studio 1 here:
Don’t miss out on the opportunity to align your brand with NPR’s momentous surge in the hip-hop community. Take a look at the Microphone Check program page for the opportunity to sponsor the Microphone Check Tour.
Check out some of the latest episodes of Microphone Check with Ali Shaheed Mohammed and Frannie Kelley:
4 Questions Marketers Asked Us About Voice-Activated Smart Audio
Voice-activated smart speakers – Amazon’s Alexa devices and Google Home – started hitting the market just over two years ago. Already, they’ve found their way into more than 20 million U.S. homes – an adoption rate...
A Summer of New NPR Podcasts from America's #1 Publisher
This Summer, NPR is filling your road trips and vacations with five all-new titles spanning comedy to science and news for kids, and a new season of NPR’s hit podcast Invisibilia. Check out the summer releases, including four named to Vulture’s...
NPR Named Brand of the Year, Most Loved, Most Trusted News Service Agency
It’s often said at NPR that the organization holds “the hearts and minds of our audience.” A lofty proposition, to be sure. And one NPR was honored to have affirmed once again this spring. A...