The TED Radio Hour podcast generated more than 13 million downloads in July, the program’s second highest month ever. Compare that with the 76 million total NPR podcast downloads in July, and TED Radio Hour accounted for 17% or more than 1/6 of all NPR podcast downloads. On a per-episode basis, TED Radio Hour has been the most downloaded NPR podcast for 22 straight months. And it’s also now among the most downloaded podcasts in the English language!
New Data: One-in-Six Americans Now Owns a Smart Speaker
Released today, new Smart Audio Report data from NPR and Edison Research confirms the impact the 2017 holiday season had on smart speaker ownership in the U.S. and the continued impact on user behavior.
2017: A Record-breaking Year for NPR on the Radio
At NPR, broadcast remains the most common way for audiences to connect with us throughout the week. And the latest Nielsen ratings confirmed NPR’s radio tune in is not just maintaining, it’s growing alongside our...
4 Questions Marketers Asked Us About Voice-Activated Smart Audio
Voice-activated smart speakers – Amazon’s Alexa devices and Google Home – started hitting the market just over two years ago. Already, they’ve found their way into more than 20 million U.S. homes – an adoption rate...