NPR Mobile Specs

nprMobile

NPR Mobile & Tablet Adhesion Units

640×100, 2048×180 (landscape), 1536×180 (portrait)
  • GIF/JPG Size: 100KB
  • Custom rich media expandable creative may be created by NPM upon request. Please contact your account representative for details.
  • A close button will be visible on both the initial and expanded creative.

 

nprNewsApp

NPR News iPad/iPhone App

640×100 display, :15 audio with 600×500 display 
  • PNG/JPG Size: 100KB, 2x resolution
  • :15 audio recorded by NPR (with 600×500 display)
  • 3rd party tracking pixels accepted

nprOneApp

NPR One

:15 audio with 600×500 display
  • PNG/JPG Size: 100KB, 2x resolution
  • :15 audio recorded by NPR

NPR One

nprPlayerMobile

NPR Audio Player

:15 audio with 640×100 display
  • PNG/JPG Size: 100KB, 2x resolution
  • :15 audio recorded by NPR

 


 

CREATIVE CONTENT GUIDELINES

GENERAL GUIDELINES

  • Typefaces should be large enough to read on a typical mobile display.
  • Creative should click-through to a mobile-optimized landing page.
  • No animation, audio or video is permitted in mobile banners.
  • Creative should be designed at 2x resolution.