Be Heard Everywhere.
From smart speakers and connected cars to smart phones, NPR One is powering listening in today’s on-demand world by creating a listening experience that is personalized and frictionless.
For sponsors, NPR One offers NPR’s most custom branding opportunities, an audience that’s grown 169% YOY, and access to scale across platforms with 30M weekly radio listeners, 43M monthly NPR.org users and 12.3M monthly podcast users.
Partner with Us
average NPR One session length
of listeners hold a more positive opinion of NPR One sponsors
are 35 or under
Custom Sponsorship ProductsFrom brand names to brand stories, content alignment to content curation, NPR One offers dynamic, audio-first messaging formats that meet the varied needs of NPR sponsors and the preferences of NPR listeners.
Brand Soundscapes – New in 2017
Let your brand’s mission, values and voice take center stage with long-form – 90-second – audio creative across NPR One, NPR Podcast mid-rolls, NPR.org, or across your brand’s owned channels and campaigns. Partner with National Public Media – a team with decades of experience in audio brand messaging – to craft your brand’s sound with Brand Soundscapes.
Podcast listening accounts for more than half of all content played in the NPR One app, with 2M monthly podcast listens, making it the perfect extension for your NPR Podcast. NPR One’s Podcast Halo units offer co-branded alignment and true engagement with an average 1.85% CTR.
Increase content alignment with co-branded channels of NPR stories curated around your campaign themes. In NPR One, the average CTR to start playing a Custom Channel is 1.49%, with an audio completion rate at more than 70% with sponsor promo cards reaching as high as 2.8% CTR.