NPR Stations

High-quality news, culture and music programming are delivered on more than 1,000 NPR Stations across the country in a clear and uncluttered environment.

NPR stations offer a wide range of compelling content from NPR and other public radio providers, as well as original reporting and programming from their own backyard. For listeners, NPR stations stand out, above the noise and offer trusted content and community connections.

Sponsors can reach loyal audiences on NPR stations in their brand’s target markets nationwide.

NPR Member Stations attract an audience of 36.3 million weekly listeners. They are immersed, engaged, and discuss the stories they hear with family and friends. Listeners consider NPR personally important to them. And, they prefer to do business with the brands they hear supporting NPR.

Audience Connection

64%

of NPR listeners have a HHI of $75,000+

36%

of NPR listeners have a post-graduate degree

70%

hold a more positive opinion of sponsors that support NPR

65%

prefer to buy products or services form NPR sponsors

120%

more likely to serve on a committee for a local organization

64%

of NPR listeners have a HHI of $75,000+

36%

of NPR listeners have a post-graduate degree

70%

hold a more positive opinion of sponsors that support NPR

65%

prefer to buy products or services form NPR sponsors

120%

more likely to serve on a committee for a local organization

Sources: ACT1/Nielsen Audio, Spring 2016, Persons 12+, 2016 GfK MRI Doublebase, (Halo) Lightspeed Research, State of Sponsorship Survey, April 2016.

 

Proven Success Across Industries

A sample of brands that have had positive results with regional NPR sponsorship.

NPR works in partnership with member stations to create a more informed public Рone challenged and invigorated by a deeper understanding of events, ideas and cultures.  Every day 99% of Americans are served by NPR stations. Below are some of the NPR Member Stations that National Public Media represents.

IN THEIR OWN WORDS

85% of out field offices agree with our decision to sponsor NPR. 43% say they have heard positive responses from clients regarding our support. 11% have received new clients as a result.

Michael White, Marketing Director, Raymond James Financial

As an avid listener of MPR, I feel that it's important to support its programming...I know that it matters to our customers because they not only tell us they hear the ads, but they also thank us for supporting public radio.

Ellen Hertz, Owner, Max's at Excelsior and avid Minnesota Public Radio Listener

On commercial radio you're forced to listen to them pitch a product, and on NPR they're more subtly trying to suggest something to you.

NPR Listener, Los Angeles, CA

National Public Media has partnered with PodWave, the largest premium podcast and on-demand audio ad marketplace. With nearly 900 titles, PodWave allows advertisers to bundle contextually-relevant podcasts and feature creative guided by public radio’s best practices. Learn more about PodWave.