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Responsive Design on NPR.org
NPR is leading the industry as one of the few premium publishers to make sponsorship placements an integral component of its responsive design capabilities. Sponsorship unit templates have been developed to provide an optimal user experience across all smartphones and tablets. NPR.org sponsorship on smartphones and tablets features the IAB Mobile Rising Star Adhesion Unit.
NPR Mobile Apps
NPR offers a suite of apps for Apple iOS and Android devices, enabling users to listen, read and watch NPR content in the method that suits them best. Whether its catching up with the latest news on the way to a meeting or unwinding with favorite arts content at the end of the day, NPR apps provide the content users seek while maintaining a touch of serendipity.
NPR News App for Smartphones
- Available for iPhone and Android devices
- 2.3 million unique monthly users
- Featuring the latest news, programs and station streams
- 640×100 sponsorship unit scales to 320×50
NPR News App for iPad
- 222,000 unique monthly users
- Magazine-style content organized by News, Arts & Life and Music
- Sponsorship includes full screen audio-synched interstitials with opportunity to feature custom creative including video
NPR Music iPhone & iPad Apps
- Feature music streams, concerts, interviews, first-listen albums and more
- Sponsorship features full-screen audio-synched interstitials
- Opportunity to feature custom creative, including video, on user click
- Listening app delivering personalized, on-demand stream to users’ smartphones
- Average session length for users is 35.3 minutes
- Sponsors have the opportunity to feature interactive audio creative
Source: Google Analytics, 3-month average, January-March 2017.