NPR Music

Music that's Always On

Sponsor NPR Music

Home to the Emmy Award-winning program All Songs Considered, NPR Music is a cross-platform destination for music discovery across genres, and a powerful partner for sponsors. Attracting 3.9 million unique monthly visitors online, NPR Music extends its reach through podcasts, special series and live events.  

Immersive & Engaging Programs

With 7 million monthly page views and 32% year over year growth, NPR Music attracts loyal fans with an enthusiastic passion for music discovery.

Sources: Google Analytics, 3-month average, October-December 2016; YOY growth: Oct – Dec ’15 vs. Oct – Dec ’16

 

“Whether on the air, on the road or online, NPR has become the newest center of gravity for breaking music.” – Billboard

“A serious contender for the ears and eyeballs of music lovers on the Web.” – Wall Street Journal

"NPR Music has become ever more eclectic and innovative, broadening its offerings and its audience." - Fast Company

A Spirited Audience

Young and informed, NPR Music fans listen to performances on air, online and in person at live events.  

62%

of core NPR Music site visitors are 35 or younger

43%

of core NPR Music fans see live music at least once a month

209%

NPR listeners are 209% more likely to attend classical music/opera performances

32%

NPR.org users are 32% more likely to purchase audio content to download/listen to online

27%

of NPR listeners attended rock, country or classical music/opera shows in the last year

88%

NPR.org users are 88% more likely to have spent $100-$199 on music online

45%

NPR listeners are 45% more likely to listen to alternative music

16%

NPR.org users are 16% more likely to purchase music tracks to download or listen to online

62%

of core NPR Music site visitors are 35 or younger

43%

of core NPR Music fans see live music at least once a month

209%

NPR listeners are 209% more likely to attend classical music/opera performances

32%

NPR.org users are 32% more likely to purchase audio content to download/listen to online

27%

of NPR listeners attended rock, country or classical music/opera shows in the last year

88%

NPR.org users are 88% more likely to have spent $100-$199 on music online

45%

NPR listeners are 45% more likely to listen to alternative music

16%

NPR.org users are 16% more likely to purchase music tracks to download or listen to online

Powerful Partner Across Platforms

Sponsorship opportunities with NPR Music include:

  • Sponsorship announcements in NPR Music podcasts, including Emmy-nominated and Webby Award-winning program All Songs Considered
  • Recognition on the NPR Music site through 300×250 and 300×600 creative on the desktop, IAB adhesion units on mobile and tablet devices, and pre-roll for video and audio
  • Music Center Stage creative on the NPR Music homepage offers sponsors the opportunity to feature highly interactive branded content across platforms
  • Opportunity for on-site sponsor activation at NPR Music live events

 

Download NPR Music Sponsorship PDF

 

Sources: 339 Core NPR Music Fans on NPR.org/Music. “Core Fans” are NPR Music fans/users who selected “indie” as one of their favorite types of music; comScore Plan Metrix 3-month average, April-June 2016; GfK MRI Doublebase 2015.