Water ±

New Event Series From NPR Presents

In October 2014, NPR Presents brings an engaging live events experience exploring humankind’s delicate and volatile relationship with water to eight U.S. markets. Crafted by award-winning journalists, artists and cultural creators and featuring leading experts in the fields of environment, global health and sustainability, Water ± weaves compelling NPR coverage with imagery, performance and sound.

Featuring renowned journalists and artists including:


Kenny Leon
Director / Actor
Christopher Joyce 
Writer / Reporter
Carl Hancock Rux 
Writer / Poet
Daniel Bernard Roumain 
Composer / Musician

Michele Norris
NPR Host

Scott Simon
NPR Host

Tamara Keith
NPR Reporter

Anika Noni Rose

Michele Shay

Lucas Caleb Rooney

Jason Dirden


Watch a trailer from the premiere event in New Orleans


[youtube width=”720″ height=”480″]https://www.youtube.com/watch?v=bkpfl5XtmAo[/youtube]

 The 2014 tour schedule includes:  

  • New Orleans, LA – October 25 
    Series Premiere Event
  • Washington, DC – November 8
  • New York, NY – November 10
  • San Francisco, CA – November 12
  • Seattle, WA – November 13
  • Atlanta, GA – November 17
  • Cleveland, OH – November 18
  • Detroit, MI – November 19

Combining on-site activation and digital extensions, Water ± is a multi-platform opportunity to align your brand with NPR and connect with the influential and engaged NPR audience.

  • NPR listeners are more likely to have participated in environmental groups or support environmental causes (index 391)
  • More likely to attend live theater in the last twelve months (index 194)
  • Willing to pay more for a product that is environmentally safe (index 142)
  • Interested in finding out how they can help the environment (index 127)


Sponsorship packages include:

  • Sponsor presence and integration at live events
  • Access to private VIP reception and opportunity to display branded material
  • Sponsorship extensions on air with NPR programs like Morning Edition and All Things Considered
  • Digital sponsorship extensions include high-impact banner placements and halo units across NPR.org, pre-roll credits for related streaming audio content 


Download Water ± PDF