Alt.Latino

Sponsor Alt.Latino

alt.latino sponsorship

From Latin rock to psychedelic cumbia and everything in between, Alt.Latino spins a genre-bending mix where tradition meets innovation. Hosts Jasmine Garsd and Felix Contreras share their love of Latin Alternative music by introducing audiences to the best classic and emerging sounds from Brazil, Colombia, Mexico and more. 

Alt.Latino draws new audiences to NPR, while helping loyal listeners discover the familiar sounds of classic rock and hip hop – now in Spanish. The program offers cross-platform opportunities, including its weekly show and podcast, blog and Tiny Desk Concerts.

Rave Reviews

Masters of the Latin alternative music radio world Felix Contreras and Jasmine Garsd are blowing up the airwaves.

USA Today

Cross-Platform Sponsorship

Podcast: :15 pre-roll placements deliver custom sponsor messages

NPR.org: NPR.org delivers scale and engagement. Reach smart, young and curious news consumers with targeted, multimedia creative and audio units such as Brand Soundscapes and NPR One

On Air: Extend sponsorship with a complementary on-air schedule across NPR programs and newsmagazines

Live events: Past sponsorships at live music events include the Pachanga Latino Music Festival. 

An Audience of Music Fans

Reach Music Aficionados Across Platforms

77%

NPR.org users are 77% more likely to listen to 21-30 audio streams a day

41%

NPR listeners are 41% more likely to purchase music

18%

NPR.org users are 18% more likely to purchase music tracks to download or listen to online

74%

NPR listeners are 74% more likely to listen to alternative music

30%

NPR.org users are 30% more likely to have spent $100-$199 on music online

225%

NPR listeners are 225% more likely to attend classical music/opera performances

77%

NPR.org users are 77% more likely to listen to 21-30 audio streams a day

41%

NPR listeners are 41% more likely to purchase music

18%

NPR.org users are 18% more likely to purchase music tracks to download or listen to online

74%

NPR listeners are 74% more likely to listen to alternative music

30%

NPR.org users are 30% more likely to have spent $100-$199 on music online

225%

NPR listeners are 225% more likely to attend classical music/opera performances

Sources: (NPR.org users) comScore Plan Metrix, 3-month average, Oct-Dec 2016, Composition Index, U.S.; (NPR listeners) GfK MRI Doublebase 2016.

Listen to Alt.Latino Episodes