Car Talk

Sponsor The Best of Car Talk

Hosts Tom and Ray Magliozzi, aka “Click and Clack”. The Best of Car Talk sponsorship opportunities include on-air and podcast spots.

The Best of Car Talk takes the fear out of car repair and finds fun in engine failure with the best episodes of this long-running NPR program. Hosted by brothers Tom and Ray Magliozzi- informally known as Click & Clack- Car Talk was one of the most popular and long-running podcasts on NPR. To this day, listeners are drawn in by their Boston accents, wit and charm.

Rave Reviews

...[Tom Magliozzi] and his brother Ray made Car Talk one of the funniest and most practical programs in the history of public radio.

Thrillist

...these guys are the funniest mechanics on the planet and the only tears I shed come from laughing hard.

The Guardian

In addition to advising listeners on cars, Tom and Ray Magliozzi [offer] sound advice on life, keeping listeners laughing all the way through the ending credits.

The Daily Beast

Cross-Platform Sponsorship

Podcast: :15 pre-roll and :30 host-read mid-roll placements deliver custom sponsor messages

NPR.org: NPR.org delivers scale and engagement. Reach smart, young and curious news consumers with targeted, multimedia creative and audio units such as Brand Soundscapes and NPR One

On Air: Sponsor receives :15 credits in weekly program broadcast

The Best of Car Talk Audience

87%

of NPR podcast listeners are A18-54

53%

of Car Talk podcast listeners have a HHI of $75K+

85%

of Car Talk podcast listeners are College Graduates

71%

of Car Talk podcast listeners are employed full time (30+ hours per week)

87%

of NPR podcast listeners are A18-54

53%

of Car Talk podcast listeners have a HHI of $75K+

85%

of Car Talk podcast listeners are College Graduates

71%

of Car Talk podcast listeners are employed full time (30+ hours per week)

Source: Knight Podcast User Survey, Edison Research, June 2017.

Listen to Car Talk Episodes