Code Switch

Exploring how race and culture permeate major issues in the news

With a unique voice, nuance and humor, Code Switch has fostered a growing community of people hungry for this important dialogue and consistently facilitates thoughtful conversation across NPR newsmagazines, NPR.org and social media.

Do you ever find yourself in a conversation about race and identity where you just get… stuck? Code Switch can help. With journalists of color, its not just the work they do but the lives they lead. Sometimes, they’ll make you laugh. Other times, listeners will get uncomfortable. But the podcast will always be unflinchingly honest and empathetic. 

The podcast – in high demand from audiences – adds to this dynamic multi-platform reporting and offers sponsors another valuable opportunity to align with Code Switch. The weekly program features a diversity of perspectives on the ways race and ethnicity collide in daily life with members of the Code Switch team leading the conversation –  Shareen Marisol Meraji, Adrian Florido, Gene Demby and Karen Grisby Bates.

Rave Reviews

Race will always be a factor in our society, but it’s becoming increasingly important to understand how, why, and where it manifests. “Code Switch” is the podcast to help you do that.

The Daily

[Code Switch] not only brings in a younger, more diverse audience from its core listener… but it also offers a way for that core audience to partake in a conversation that is core to American life today.

WWD

NPR’s Code Switch blog, a source of required reading on race and culture since 2013, is now a must-listen podcast.

New York Times

Whether interviewing Moonlight director Barry Jenkins, discussing Tupac’s legacy, or dissecting verbal signage like the “explanatory comma,” the Code Switch team is smart and rigorous and focuses on the experiences of people of color.

Portland Mercury

Cross-Platform Sponsorship

Sponsorship opportunities for Code Switch include:

  • Podcast: :15 pre-roll and :30 mid-roll placements deliver custom sponsor messages
  • NPR.org: NPR.org delivers scale and engagement. Reach smart, young and curious news consumers with targeted, multimedia creative and audio units such as Brand Soundscapes and NPR One.
  • On Air: Extend sponsorship with a complementary on-air schedule across NPR programs and newsmagazines

The Code Switch Podcast Audience

Reach active & engaged audiences

$86.8K

median HHI of NPR podcast listeners

88%

of Code Switch podcast listeners are College Graduates

72%

of Code Switch podcast listeners are employed full time(30+ hours per week)

93%

of NPR Listeners are A18-54

$86.8K

median HHI of NPR podcast listeners

88%

of Code Switch podcast listeners are College Graduates

72%

of Code Switch podcast listeners are employed full time(30+ hours per week)

93%

of NPR Listeners are A18-54

Source: Knight Podcast User Survey, Edison Research, June 2017

Spotlight on the Code Switch Team

Code Switch Sponsorship; NPR Leads Podtrac

Gene Demby is the team’s lead blogger. Before coming to NPR, he served as the editor and later covered politics for Huffington Post BlackVoices. He spent six years in various roles at The New York Times. While working for the Times in 2007, he started a blog about race, culture, politics and media called PostBourgie, which won the 2009 Black Weblog Award for Best News/Politics Site. You can read Gene’s stories here, and follow him on Twitter at @geedee215.

Kat Chow‘s role on the team includes reporting and telling stories using social media, sparking conversations online and blogging. She previously worked with WGBH in Boston and was a reporting fellow for The Cambodia Daily, an English-language newspaper in Phnom Penh. You can read Kat’s stories here, and follow her on Twitter at @katchow.

Shereen Marisol Meraji joined the team after reporting for Marketplace’s Wealth & Poverty Desk. Before coming to Marketplace, Meraji was a business and economy reporter for Southern California Public Radio. There, she covered entertainment, technology, entrepreneurship, and breaking business news. You can read Shereen’s stories here, and follow her on Twitter at @radiomirage.

Karen Grigsby Bates comes to the team after a year covering race, ethnicity and socio-cultural change for the network. Bates spent several years as a correspondent on NPR’s National Desk. Her first job at NPR was as a correspondent for Day to Day, its midday news program. You can read Karen’s stories here, and follow her on Twitter at @karenbates.

Adrian Florido comes to Code Switch from member station KPCC in Los Angeles, where he covered public and community health. Before that, he was the border reporter at KPBS in San Diego, where he worked on the Fronteras Desk covering news from the Southwest. You can read Adrian’s stories here, and follow him on Twitter at @adrianflorido.

Leah Donnella is Code Switch’s editorial assistant. Before joining the team, Leah worked with Public Media Commons at WHYY in Philadelphia, teaching high school students the basics of journalism and film-making. You can read Leah’s stories here, and follow her on Twitter at @AskLeezul.

 

To learn more about the Code Switch team, check out NPR.org for details. 

Listen to Code Switch Episodes