Generation Listen

Sponsor Generation Listen

Generation Listen is the leading cultural tastemaker of young adults, serving as the primary discovery platform for public radio while influencing trends.

The cultivated assortment of panel discussions, listening parties and other live events in cities across the nation engages an audience of 18-34 year-olds. Generating support from a new generation of donors and developing a pipeline of innovative ideas, insights and perspectives, Generation Listen promotes sharing stories in a compelling manner. Stay up-to-date with the program’s Facebook,Tumblr and Twitter pages.

Generation Listen can partner with brands through live event activations nationwide that connect younger audiences with new ideas. Past events included a cross-country road trip that brought together young public radio listeners to discuss the power of storytelling through intimate but lively gatherings.

#WHYLISTEN

See what the fans have to say

If it were not for listening, there would be no change.

@kristenzublin

Listening is the gateway to learning.

@goodberger

Listening lets us do what we're here to do: connect to one another.

@mfkellerman

The Generation Listen Audience

Reach young & engaged users

17%

17% of NPR Podcast users are age 18-24

20%

NPR.org users are 20% more likely to be full time college students

30%

NPR listeners are 30% more likely to be interested in fine arts

86%

86% of NPR Podcast users are college graduates

246%

NPR.org users are 246% more likely to visit social media sites daily

117%

NPR listeners are 117% more likely to attend 2+ live concerts every month

17%

17% of NPR Podcast users are age 18-24

20%

NPR.org users are 20% more likely to be full time college students

30%

NPR listeners are 30% more likely to be interested in fine arts

86%

86% of NPR Podcast users are college graduates

246%

NPR.org users are 246% more likely to visit social media sites daily

117%

NPR listeners are 117% more likely to attend 2+ live concerts every month

Sources: (NPR.org users) comScore Plan Metrix, 3-month average, April-June 2016, Composition Index, U.S.; (NPR listeners) GfK MRI Doublebase 2016.