How I Built This

The road to success is filled with fascinating stories, and NPR’s Guy Raz is out to find them.

In How I Built This, host Guy Raz uncovers the origin story behind the innovators, entrepreneurs, idealists and blue-sky dreamers who created some of today’s biggest brands. Raz has interviewed Sarah Blakely of Spanx, Kevin Systrom of Instagram, Herb Kelleher of Southwest, Richard Branson and many others. In candid and playful interviews, these inspiring figures reveal how they got to where they are today.

Drawing on his acclaimed career in journalism, Raz expertly explores all that has come to define these remarkable individuals. Each podcast episode will not just inspire listeners to pursue dreams of their own, but will provide real tools for making it happen. 

Since How I Built This launched in September 2016, it has received an avalanche of attention. It was selected as one of the top 10 podcasts in iTunes’ Best Podcasts of 2016 and Inc.com named it The Best Podcast to Take On the New YearHow I Built This has also been featured in Business InsiderCNBC, Washington Post and many more.

 

Rave Reviews

...these are the moments Raz investigates in his new show, chapters of these entrepreneurs’ lives that are often glossed over in magazine cover stories or talk show interviews.

Forbes

...these podcasts get straight to the point, allowing the modest entrepreneurs to tell their tales quickly, pumping out moments of inspiration.

The Guardian

Through Raz’s intimate and conversational interview style that he developed on TED, he’s trying to 'draw out their story and help create a narrative that is true and honest.'

Washingtonian

Rather than showing business people basking in their own brilliance, it reveals the painstaking and sometimes painful process behind their achievements.

Financial Times

If you need motivation, then this new podcast will get you ready to take on the new year with renewed entrepreneurial vigor and insight.

Inc.

New Broadcast Sponsorship Opportunity

An hour-long radio show with Planet Money

This July, two of NPR’s most listened-to and influential podcasts, Planet Money and How I Built This, will debut as joint broadcast episodes across NPR Member Stations’ weekend programming.

Planet Money is on a quest to explain the economy in a way that’s both engaging and well reported. How I Built This explores the origin stories of today’s most iconic brands from the entrepreneurs who started them. Bundled as a weekly, hour-long radio show, the two series seamlessly focus on the economy and business.

Sponsors can now align with two of NPR’s marquee podcasts covering stories across these essential and relevant content areas, delivering the scale and audience of NPR’s on air platform which includes a :15 on air credits. 

NPR’s weekend programming reaches more than 8.3 million weekly listeners, delivering a mix of news and culture programming to the top 20 markets

Cross Platform Sponsorship

Podcast: :15 pre-roll and :30 host-read mid-roll placements deliver custom sponsor messages read by Guy Raz to maintain the program’s character and tone

NPR.orgNPR.org delivers scale and engagement. Reach entrepreneurial and business-minded users with targeted banners and multimedia creative units such as Center Stage and the NPR Player

On Air: Extend sponsorship with a complementary on-air schedule across NPR programs and newsmagazines

EventsOpportunity to extend sponsorship with onsite event activation with How I Built This LIVE tour

 

An Entrepreneurial Audience

Reach an Audience of Innovative Risk-Takers

87%

of How I Built This users are college graduates

31

median age of How I Built This users

$89.3K

median HHI of How I Built This users

33%

NPR.org users are 33% more likely to plan on starting a new business in the next 12 months

193%

NPR listeners are 193% more likely to be considered "Influentials"

34%

of NPR podcast users are involved in business purchases of $1,000+

28%

of NPR podcast users are involved in business purchases of computer software

94%

NPR listeners are 94% more likely to be business owners or partners

87%

of How I Built This users are college graduates

31

median age of How I Built This users

$89.3K

median HHI of How I Built This users

33%

NPR.org users are 33% more likely to plan on starting a new business in the next 12 months

193%

NPR listeners are 193% more likely to be considered "Influentials"

34%

of NPR podcast users are involved in business purchases of $1,000+

28%

of NPR podcast users are involved in business purchases of computer software

94%

NPR listeners are 94% more likely to be business owners or partners

 

Sources: (NPR Listeners) GfK MRI Doublebase 2016. “Influentials include respondents who participated in three or more public activities as defined by MRI; (NPR Podcast Users) NPR Podcast Audience Survey, February 2016; (NPR.org Users) 2016 Ipsos Affluent Survey, Adults 18+ HHI $100K+; (How I Built This Listeners) Knight Podcast User Survey, Edison Research, June 2017.

Spotlight on Guy Raz

Guy Raz, host of How I Built This, is also editorial director and host of the TED Radio Hour, a popular podcast and radio show that takes listeners on a journey through the world of ideas. 

Inspired by the “entrepreneurial renaissance” of today’s brands, Raz spent several months interviewing business leaders behind many of those iconic brands to create How I Built This. As a longtime NPR host and correspondent, Raz has interviewed and profiled more than 6,000 people, and anchored live coverage on some of the biggest stories in recent years. He frequently delivers public speeches, including a recent session on how technology influences our brains.

Discover more about Guy Raz on NPR.org

Photo credit: Kara Frame/NPR

Listen to How I Built This Episodes