Invisibilia Sponsorship

Season Two Premieres June 2016

Invisibilia sponsorship

Through arresting personal stories, robust scientific research, and laughter, NPR’s hit podcast and radio show Invisibilia explores the unseen forces that shape human behavior. Invisibilia sponsorship of Season One delivered brands a debut show widely reviewed as one of the best new podcasts of 2015. Season Two is set to offer even more for audiences and sponsors alike.

Hanna Rosin, a senior editor at The Atlantic and a founding editor at Slate’s DoubleX, joins Alix Spiegel and Lulu Miller as Invisibilia’s third host. Over the course of seven highly-anticipated new episodes and reports across NPR platforms, this intrepid trio will unwind gripping stories that take them around the U.S. and across the Atlantic. Invisibilia will examine how our lives are entwined with the larger world – the forces at play at work, in our public institutions, in our social and cultural lives, and within our own personalities and fashion choices.

Rave Reviews

Invisibilia became an instant success in its debut season, outpacing Serial as the #1 podcast on iTunes just weeks after its January 2015 launch and quickly building a dedicated, passionate community of listeners. Throughout the year, the show was distinguished by The New York Times, The Atlantic, Mental Floss, Bustle and Columbia Journalism Review, the Peabody Awards committee and others as recommended podcast listening and standout journalism. 

NPR’s new podcast Invisibilia will blow your mind.

Buzzfeed

Combines sophisticated storytelling with cultural and scientific reporting, yielding astonishing stories that can feel almost too good to be true.

The New Yorker

It’s not hard to see — or hear in this case — that Miller and Spiegel are having fun, and that spirit helps animate the stories they tell throughout the show.

Nieman Lab

Podcast Sponsorship

Invisibilia Season Two premieres June 2016 and includes seven episodes

  • Custom Invisibilia Sponsorship Messaging – Opportunities include :15 pre-roll or :30 mid-roll.
  • Spotlight Mid-rolls – Integrate sponsor’s story, such as a message from the CEO or a part of the brand story, into a mid-roll. Hear sample audio.

Digital Audio Sponsorship

Recognition Across NPR.org & NPR One
  • Supported Podcasts provide sponsors audio and visual recognition on NPR One and/or the powerful new NPR.org Audio Player

  • Custom audio promo paired with co-branded 300×600 unit invites users to engage with Invisibilia episodes and reinforces brand alignment

  • Fans receive early access to Invisibilia episodes on NPR One

NPR.org Sponsorship

Featuring Invisibilia on NPR.org
  • Full episodes and bonus content available on Invisibilia series page at NPR.org and in NPR One app
  • Invisibilia extras available on the Shots blog, NPR’s channel for the latest news on health stories and medical treatments, written and reported by the NPR Science Desk
Targeted Sponsorship Placements
  • 300×600 or 300×250 placements on NPR’s Shots blog and Invisibilia program pages
Powerful Sponsorship Performance
  • NPR.org banners have 96% viewability
  • CTRs on NPR.org banners have doubled following the Audio Player launch in March 2016

The Invisibilia Podcast Audience

Reach an ideal audience of engaged listeners

85%

remember companies that they hear mentioned as public radio podcast sponsors

77%

hold a more positive opinion of companies that support public radio podcasts

66%

prefer to buy products from companies that support public radio podcasts

55%

are under age 35

$78,289

median HHI of Invisibilia podcast users

83%

hold a Bachelor’s degree or higher

85%

remember companies that they hear mentioned as public radio podcast sponsors

77%

hold a more positive opinion of companies that support public radio podcasts

66%

prefer to buy products from companies that support public radio podcasts

55%

are under age 35

$78,289

median HHI of Invisibilia podcast users

83%

hold a Bachelor’s degree or higher

Source: Public Radio Podcast Listener Survey, Edison Research, 2015.

Listen to Invisibilia Season One Episodes