NPR’s Embedded

NPR's Embedded takes a story from the news and goes deep

NPR’s Embedded takes listeners on a journey, submersing them in the stories behind today’s top headlines. Hosted by Kelly McEvers, co-host of All Things Consideredeach episode features a field-reported story, diving deep in the places or with the people featured in today’s biggest stories.

Exploring complex issues and asking questions, NPR’s Embedded gathers a narrative that can only be found on the front-lines. Go into the field with stories ranging from Texas biker gangs and the front lines of El Salvador’s gang war, to Skid Row with Los Angeles Police Department. NPR’s Embedded will also feature other NPR news talent including Shereen Marisol Meraji, Jason Beaubian, and Uri Berliner. 

NPR’s Embedded brings both powerful audio storytelling and compelling investigative journalism found nowhere else in the podcast space.

 

Rave Reviews

Kelly McEvers and the staff of Embedded demonstrate one of the essential values of great journalism: the power to use specific stories to generate empathy for groups of people often discussed in the abstract.

IndieWire

Immersive and mesmerizing, Embedded brings long-form news reporting to the forefront of the listener experience.

Austin Music City

Embedded is one of the most ambitious journalism podcasts in rotation, and so far, one of the best.

The News & Observer

There are a number of factors which position it so highly—from a captivating premise to excellent production—but the most satisfying is its total commitment to delivering solid, transparent reporting

A.V. Club

Cross-Platform Sponsorship

Podcast: :15 pre-roll and :30 mid-roll placements deliver custom sponsor messages

NPR.org: NPR.org delivers scale and engagement. Reach smart, young and curious news consumers with targeted, multimedia creative and audio units such as Brand Soundscapes and NPR One

On Air: Extend sponsorship with a complementary on-air schedule across NPR programs and newsmagazines

 

The Embedded Audience

Reach Active & Engaged Podcast Users

57%

are 18-34

81%

are college graduates

51%

have a HHI of $75,000+

47%

are involved in business purchase decisions

37%

hold a top management title

57%

are 18-34

81%

are college graduates

51%

have a HHI of $75,000+

47%

are involved in business purchase decisions

37%

hold a top management title

Source: NPR Podcast Audience Survey, May 2016.

Spotlight on Kelly McEvers

Kelly McEvers, host of Embedded, is also co-host of All Things Considered, NPR’s award-winning afternoon newsmagazine.

McEvers was previously a national correspondent based at NPR West. Prior to that, McEvers ran NPR’s Beirut bureau, where she earned a George Foster Peabody award, an Alfred I. DuPont-Columbia award, a Gracie award, and an Overseas Press Club mention for her 2012 coverage of the Syrian conflict.

McEvers has spent her career of storytelling from the front lines. Embedded enables McEvers to delve deeper into some of the world’s biggest stories, submersing listeners on a journey. As a longtime NPR correspondent and host, McEvers has covered stories from around the world. She has been tear-gassed in Bahrain; she has spent a night in a tent city with a Yemeni woman who would later share the Nobel Peace Prize; and she spent weeks inside Syria with anti-government rebels known as the Free Syrian Army. Embedded allows listeners to join McEvers on her adventures around the world.

Discover more about Kelly McEvers on NPR.org.

Sample NPR's Embedded

McEvers takes listeners into the field with in NPR's Embedded: on the front lines of El Salvador’s gang war, into a rural community facing an HIV epidemic, and on the road with a Texas biker gang.