NPR’s Embedded

NPR's Embedded takes a story from the news and goes deep

NPR’s Embedded takes listeners on a journey, submersing them in the stories behind today’s top headlines. Hosted by Kelly McEvers, co-host of All Things Consideredeach episode features a field-reported story, diving deep in the places or with the people featured in today’s biggest stories. In recent episodes, McEvers and team go deep into the origin stories of Donald Trump and members of his administration – before their rise to political fame.

Exploring complex issues and asking questions, NPR’s Embedded gathers a narrative that can only be found on the front-lines. NPR’s Embedded combines the best in audio storytelling and compelling investigative journalism in podcast form. 

 

Rave Reviews

Embedded picks a news topic and dives deeply into the story. By spending time with its subjects, the podcast builds empathy that might change your assumptions about what's "right" or "wrong."

TIME

Kelly McEvers and the staff of Embedded demonstrate one of the essential values of great journalism: the power to use specific stories to generate empathy for groups of people often discussed in the abstract.

IndieWire

Embedded is one of the most ambitious journalism podcasts in rotation, and so far, one of the best.

The News & Observer

McEvers has explored topics from the dramas in minor league basketball to the hidden stories behind prominent police shootings (both of and by cops), and each time you're guaranteed to get a glimpse of that week's topic in a new light.

Business Insider

There are a number of factors which position [Embedded] so highly—from a captivating premise to excellent production—but the most satisfying is its total commitment to delivering solid, transparent reporting

A.V. Club

Embedded masterfully extends the idea of fieldwork past its usual conclusion, something few shows ever attempt more than once a season.

The Atlantic

Cross-Platform Sponsorship

Podcast: :15 pre-roll and :30 mid-roll placements deliver custom sponsor messages

NPR.org: NPR.org delivers scale and engagement. Reach smart, young and curious news consumers with targeted, multimedia creative and audio units such as Brand Soundscapes and NPR One

On Air: Extend sponsorship with a complementary on-air schedule across NPR programs and newsmagazines

 

The Embedded Audience

Reach Active & Engaged Podcast Users

91%

of Embedded podcast listeners are A18-54

86%

of Embedded podcast listeners are college graduates

53%

of NPR podcast users have a median HHI of $86.8K

32%

of Embedded podcast listeners are professionals( attorney, physician, etc.)

91%

of Embedded podcast listeners are A18-54

86%

of Embedded podcast listeners are college graduates

53%

of NPR podcast users have a median HHI of $86.8K

32%

of Embedded podcast listeners are professionals( attorney, physician, etc.)

Source: Knight Podcast User Survey, Edison Research, June 2017.

Spotlight on Kelly McEvers

Kelly McEvers, host of Embedded, is also co-host of All Things Considered, NPR’s award-winning afternoon newsmagazine.

McEvers was previously a national correspondent based at NPR West. Prior to that, McEvers ran NPR’s Beirut bureau, where she earned a George Foster Peabody award, an Alfred I. DuPont-Columbia award, a Gracie award, and an Overseas Press Club mention for her 2012 coverage of the Syrian conflict.

McEvers has spent her career of storytelling from the front lines. Embedded enables McEvers to delve deeper into some of the world’s biggest stories, submersing listeners on a journey. As a longtime NPR correspondent and host, McEvers has covered stories from around the world. She has been tear-gassed in Bahrain; she has spent a night in a tent city with a Yemeni woman who would later share the Nobel Peace Prize; and she spent weeks inside Syria with anti-government rebels known as the Free Syrian Army. Embedded allows listeners to join McEvers on her adventures around the world.

Discover more about Kelly McEvers on NPR.org.

Sample NPR's Embedded