Rough Translation

New Episodes Returning in 2018

NPR Podcast Rough Translation

NPR’s international podcast where cultures collide and the phrasebook fails.

Rough Translation debuted in 2017 and sat in top rankings–at some weeks as the #2 spot–on the iTunes Top Podcast chart upon launch. NPR’s international podcast presents perspective-shifting stories from abroad utilizing NPR’s 17 international bureaus around the world. 

Audiences are curious to know how things we’re talking about at home are being talked about somewhere else in the world. From a Ukrainian battlefield to a Somali prison cell, an Indian yoga studio and a Syrian refugee’s first date, host Gregory Warner tells stories that follow familiar conversations into unfamiliar territory.

At a time when the world seems small but it’s as hard as ever to escape our echo chambers,

Rough Translation takes you places.

Rave Reviews

“[Warner’s] stories are vivid, touching, and engaging, and he continues to find the surprising, human stories behind the news of the day.”

North Country Public Radio

“This is different. This is sly. This show tells you that when reporters travel to new and distant places, they bring their old eyes, their old ears, and sometimes they miss what’s smack dab in front of them. Rough Translation is funny, smart and -- most of all -- an eye opener. (Make that ear-opener.)”

Jad Abumrad and Robert Krulwich, Hosts of Radiolab

Cross-Platform Sponsorship

Sponsorship opportunities for Rough Translation include:

  • Podcast: :15 pre-roll, :30 and :15 mid-roll placements deliver custom sponsor messages
  • NPR.org: NPR.org delivers scale and engagement. Reach smart, young and curious news consumers with targeted, multimedia creative and audio units such as Brand Soundscapes and NPR One.
  • On Air: Extend sponsorship with a complementary on-air schedule across NPR programs and newsmagazines

Rough Translation Audience

Reach Active & Engaged Podcast Users

86%

of Rough Translation podcast users are college graduates

29

median age of Rough Translation users

47%

of Rough Translation users have a HHI of $75,000+

70%

of Rough Translation users are 18-34

96%

of Rough Translation users say they travel internationally to understand a new culture

47%

of NPR podcast users are involved in business purchase decisions*

37%

of NPR podcast users hold a top management title*

86%

of Rough Translation podcast users are college graduates

29

median age of Rough Translation users

47%

of Rough Translation users have a HHI of $75,000+

70%

of Rough Translation users are 18-34

96%

of Rough Translation users say they travel internationally to understand a new culture

47%

of NPR podcast users are involved in business purchase decisions*

37%

of NPR podcast users hold a top management title*

Sources: Rough Translation Podcast listener callout, September 2017. *NPR Podcast Audience Survey, May 2016.

Spotlight on the Host

Gregory Warner, an award-winning journalist and International Correspondent, has covered global issues for NPR from conflict zones around the world.

He has twice won Best News Feature from the Third Coast International Audio Festival for his coverage on healthcare codes in the U.S. and the demand for coltan mining in the Democratic Republic of Congo.

Warner earned his degree in English at Yale University. He is conversant in Arabic.

Discover more about Gregory Warner on NPR.org

Listen to Rough Translation Episodes