NPR’s Rough Translation

Launching August 2017

NPR Podcast Rough Translation

A new NPR international podcast where cultures collide and the phrasebook fails.

Coming to NPR this August, Rough Translation is a new podcast that presents perspective-shifting stories from abroad.

Host Gregory Warner’s investigative journalism’s mix with engrossing storytelling leads you to the surprising journey of familiar ideas in unfamiliar territory.

From a Ukrainian battlefield to a Somali prison cell, an Indian yoga studio and beyond, listeners will hear from voices we don’t often hear in today’s media.

Rave Reviews

“[Warner’s] stories are vivid, touching, and engaging, and he continues to find the surprising, human stories behind the news of the day.”

North Country Public Radio

“This is different. This is sly. This show tells you that when reporters travel to new and distant places, they bring their old eyes, their old ears, and sometimes they miss what’s smack dab in front of them. Rough Translation is funny, smart and -- most of all -- an eye opener. (Make that ear-opener.)”

Jad Abumrad and Robert Krulwich, Hosts of Radiolab

Cross-Platform Sponsorship

Podcast: Seven (7) episodes with placement including :15 pre-roll and :30 mid-roll delivering custom sponsor messages

NPR.org: NPR.org delivers scale and engagement. Reach smart, young and curious news consumers with targeted, multimedia creative and audio units such as Brand Soundscapes and NPR One

Rough Translation Audience

Reach Active & Engaged Podcast Users

87%

agree traveling internationally helps them learn about other cultures*

57%

are 18-34

81%

are college graduates

51%

have a HHI of $75,000+

47%

are involved in business purchase decisions

37%

hold a top management title

87%

agree traveling internationally helps them learn about other cultures*

57%

are 18-34

81%

are college graduates

51%

have a HHI of $75,000+

47%

are involved in business purchase decisions

37%

hold a top management title

Source: NPR Podcast Audience Survey, May 2016. *2016 Ipsos Affluent Survey, US Adults 18+ $100k+.

Spotlight on the Host

Gregory Warner NPR International Correspondent

Gregory Warner, an award-winning journalist and International Correspondent, has covered global issues for NPR from conflict zones around the world.

He has twice won Best News Feature from the Third Coast International Audio Festival for his coverage on healthcare codes in the U.S. and the demand for coltan mining in the Democratic Republic of Congo.

He’s currently based in Nairobi, Kenya.

Discover more about Gregory Warner on NPR.org