NPR’s Rough Translation

NPR Podcast Rough Translation

A new NPR international podcast where cultures collide and the phrasebook fails.

Rough Translation is a new podcast that presents perspective-shifting stories from abroad.

Host Gregory Warner’s investigative journalism’s mix with engrossing storytelling leads you to the surprising journey of familiar ideas in unfamiliar territory.

From a Ukrainian battlefield to a Somali prison cell, an Indian yoga studio and beyond, listeners will hear from voices we don’t often hear in today’s media.

 

Preview Rough Translation

Rave Reviews

“[Warner’s] stories are vivid, touching, and engaging, and he continues to find the surprising, human stories behind the news of the day.”

North Country Public Radio

“This is different. This is sly. This show tells you that when reporters travel to new and distant places, they bring their old eyes, their old ears, and sometimes they miss what’s smack dab in front of them. Rough Translation is funny, smart and -- most of all -- an eye opener. (Make that ear-opener.)”

Jad Abumrad and Robert Krulwich, Hosts of Radiolab

Cross-Platform Sponsorship

Podcast: Seven (7) episodes with placement including :15 pre-roll, :30 and :15 mid-roll delivering custom sponsor messages

NPR.org: NPR.org delivers scale and engagement. Reach smart, young and curious news consumers with targeted, multimedia creative and audio units such as Brand Soundscapes and NPR One

Rough Translation Audience

Reach Active & Engaged Podcast Users

86%

of Rough Translation podcast users are college graduates

29

median age of Rough Translation users

47%

of Rough Translation users have a HHI of $75,000+

70%

of Rough Translation users are 18-34

96%

of Rough Translation users say they travel internationally to understand a new culture

47%

of NPR podcast users are involved in business purchase decisions*

37%

of NPR podcast users hold a top management title*

86%

of Rough Translation podcast users are college graduates

29

median age of Rough Translation users

47%

of Rough Translation users have a HHI of $75,000+

70%

of Rough Translation users are 18-34

96%

of Rough Translation users say they travel internationally to understand a new culture

47%

of NPR podcast users are involved in business purchase decisions*

37%

of NPR podcast users hold a top management title*

Sources: Rough Translation Podcast listener callout, September 2017. *NPR Podcast Audience Survey, May 2016.

Spotlight on the Host

Gregory Warner, an award-winning journalist and International Correspondent, has covered global issues for NPR from conflict zones around the world.

He has twice won Best News Feature from the Third Coast International Audio Festival for his coverage on healthcare codes in the U.S. and the demand for coltan mining in the Democratic Republic of Congo.

Warner earned his degree in English at Yale University. He is conversant in Arabic.

Discover more about Gregory Warner on NPR.org