Planet Money

Sponsor Planet Money

Planet Money Logo

Planet Money is a multimedia team covering the global economy with a simple goal: to be the place where the average, curious person can finally say, “Oh, now I get it. Now I understand that economic issue.” Segments are broadcast on Morning Edition and All Things Considered, two of the three most popular radio programs in the country. 

The podcast is consistently ranked among the top 20 podcasts on iTunes, with two new episodes released each week. Planet Money was also selected by the iTunes Editorial team for inclusion in “iTunes Best of 2014″ as one of the year’s most downloaded podcasts. In 2017 it was named a “top podcast to help you think differently” by Inc.com. 

Rave Reviews

10 Podcasts That Will Make You Smarter

Inc.com

The hosts of Planet Money are relentlessly curious, and they turn otherwise dull-sounding topics into compelling stories.

Business Insider

Top 50 Best Podcasts Right Now

Time

Twice a week, you'll get an entertaining, well-reported look at issues like the Greek economic crisis that will leave you satisfied with a foundational understanding of the subject, all in just 15 minutes.

Business Insider

A spinoff of a classic This American Life episode about the 2008 financial crisis, Planet Money endeavors to explain booms, busts and business with wit.

Time

New Broadcast Sponsorship Opportunity

An hour-long radio show with How I Built This

This July, two of NPR’s most listened-to and influential podcasts, Planet Money and How I Built This, will debut as joint broadcast episodes across NPR Member Stations’ weekend programming.

Planet Money is on a quest to explain the economy in a way that’s both engaging and well reported. How I Built This explores the origin stories of today’s most iconic brands from the entrepreneurs who started them. Bundled as a weekly, hour-long radio show, the two series seamlessly focus on the economy and business.

Sponsors can now align with two of NPR’s marquee podcasts covering stories across these essential and relevant content areas, delivering the scale and audience of NPR’s on air platform which includes a :15 on air credits. 

NPR’s weekend programming reaches more than 8.3 million weekly listeners, delivering a mix of news and culture programming to the top 20 markets

 

Cross-Platform Sponsorship

Podcast: :15 pre-roll and :30 mid-roll placements deliver custom sponsor messages

NPR.org: NPR.org delivers scale and engagement. Reach smart, young and curious news consumers with targeted, multimedia creative and audio units such as Brand Soundscapes and NPR One

On Air: Extend sponsorship with a complementary on-air schedule across NPR programs and newsmagazines

The Planet Money Audience

Reach Active & Engaged Audiences

47%

of podcast users have a HHI of $100K+

43%

of podcast users are in top management

52%

of podcast users are involved in business purchase decisions

129%

NPR listeners are 135% more likely to own $250K+ in investment securities

16%

NPR.org users are 16% more likely to have a $500K+ annual budget for business purchases

122%

NPR listeners are 132% more likely to trade stocks or bonds online

26%

NPR.org users are 26% more likely to have investment portfolios valued at $1M+

47%

of podcast users have a HHI of $100K+

43%

of podcast users are in top management

52%

of podcast users are involved in business purchase decisions

129%

NPR listeners are 135% more likely to own $250K+ in investment securities

16%

NPR.org users are 16% more likely to have a $500K+ annual budget for business purchases

122%

NPR listeners are 132% more likely to trade stocks or bonds online

26%

NPR.org users are 26% more likely to have investment portfolios valued at $1M+

Sources: (Planet Money podcast users) NPR Podcast Audience Survey, February 2016; (NPR listeners) GfK MRI Doublebase 2016; (NPR.org users) comScore Plan Metrix, 3-month average, Oct-Dec 2016, Composition Index, U.S.

Listen to Planet Money Episodes