This July, two of NPR’s most listened-to and influential podcasts, Planet Money and How I Built This, will debut as joint broadcast episodes across NPR Member Stations’ weekend programming.
Planet Money is on a quest to explain the economy in a way that’s both engaging and well reported. How I Built This explores the origin stories of today’s most iconic brands from the entrepreneurs who started them. Bundled as a weekly, hour-long radio show, the two series seamlessly focus on the economy and business.
Sponsors can now align with two of NPR’s marquee podcasts covering stories across these essential and relevant content areas, delivering the scale and audience of NPR’s on air platform which includes a :15 on air credits.
NPR’s weekend programming reaches more than 8.3 million weekly listeners, delivering a mix of news and culture programming to the top 20 markets