Planet Money

Sponsor Planet Money

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Planet Money is a multimedia team covering the global economy with a simple goal: to be the place where the average, curious person can finally say, “Oh, now I get it. Now I understand that economic issue.” Segments are broadcast on Morning Edition and All Things Considered, two of the three most popular radio programs in the country. 

The podcast is consistently ranked among the top 20 podcasts on iTunes, with two new episodes released each week. Planet Money was also selected by the iTunes Editorial team for inclusion in “iTunes Best of 2014″ as one of the year’s most downloaded podcasts. The podcast reaches a young and engaged audience with 61% of users under age 35. 

Rave Reviews

...a collection of news pieces focusing on the most relevant things happening in our economy right now.

Tech.co

Named one of the "9 podcasts that will make you smarter in 30 minutes or less"

Business Insider

Planet Money is a strong entry in the ever-impressive trove of NPR podcasts...

IndieWire

Named one of the "7 Podcasts That Will Make You a Better Content Marketer"

Percolate

Twice a week, you'll get an entertaining, well-reported look at issues like the Greek economic crisis that will leave you satisfied with a foundational understanding of the subject, all in just 15 minutes.

Business Insider

Cross-Platform Sponsorship

Podcast: :15 pre-roll and :30 mid-roll placements deliver custom sponsor messages

NPR.org: NPR.org delivers scale and engagement. Reach smart, young and curious news consumers with targeted, multimedia creative and audio units such as Brand Soundscapes and NPR One

On Air: Extend sponsorship with a complementary on-air schedule across NPR programs and newsmagazines

The Planet Money Audience

Reach Active & Engaged Audiences

47%

of podcast users have a HHI of $100K+

43%

of podcast users are in top management

52%

of podcast users are involved in business purchase decisions

129%

NPR listeners are 135% more likely to own $250K+ in investment securities

16%

NPR.org users are 16% more likely to have a $500K+ annual budget for business purchases

122%

NPR listeners are 132% more likely to trade stocks or bonds online

26%

NPR.org users are 26% more likely to have investment portfolios valued at $1M+

47%

of podcast users have a HHI of $100K+

43%

of podcast users are in top management

52%

of podcast users are involved in business purchase decisions

129%

NPR listeners are 135% more likely to own $250K+ in investment securities

16%

NPR.org users are 16% more likely to have a $500K+ annual budget for business purchases

122%

NPR listeners are 132% more likely to trade stocks or bonds online

26%

NPR.org users are 26% more likely to have investment portfolios valued at $1M+

Sources: (Planet Money podcast users) NPR Podcast Audience Survey, February 2016; (NPR listeners) GfK MRI Doublebase 2016; (NPR.org users) comScore Plan Metrix, 3-month average, Oct-Dec 2016, Composition Index, U.S.

Listen to Planet Money Episodes