Planet Money

Sponsor Planet Money

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Planet Money is a multimedia team covering the global economy with a simple goal: to be the place where the average, curious person can finally say, “Oh, now I get it. Now I understand that economic issue.” Segments are broadcast on Morning Edition and All Things Considered, two of the three most popular radio programs in the country. 

The podcast is consistently ranked among the top 20 podcasts on Apple Podcasts. In 2017 it was named a “top podcast to help you think differently” by Inc.com. 

Rave Reviews

Top 50 Best Podcasts Right Now

Time

10 Podcasts That Will Make You Smarter

Inc.com

The hosts of Planet Money are relentlessly curious, and they turn otherwise dull-sounding topics into compelling stories.

Business Insider

Twice a week, you'll get an entertaining, well-reported look at issues like the Greek economic crisis that will leave you satisfied with a foundational understanding of the subject, all in just 15 minutes.

Business Insider

A spinoff of a classic This American Life episode about the 2008 financial crisis, Planet Money endeavors to explain booms, busts and business with wit.

Time

New Live Event Sponsorship Opportunity

10th Anniversary Tour

In 2018, Planet Money turns 10! The show, which is a weekly staple for 11.3M listeners, is hitting the road with a live event series. Planet Money is also expanding across platforms with a broadcast radio show. 

Sponsors can align with Planet Money across the four (4) stop tour which includes a special 10th Anniversary event in New York City in September 2018. Join one of NPR’s most popular podcasts in its biggest year to date.

New Broadcast Sponsorship Opportunity

An hour-long radio show with How I Built This

Two of NPR’s most listened-to and influential podcasts, Planet Money and How I Built This, air as joint broadcast episodes across NPR Member Stations’ weekend programming.

Planet Money is on a quest to explain the economy in a way that’s both engaging and well reported. How I Built This explores the origin stories of today’s most iconic brands from the entrepreneurs who started them. Bundled as a weekly, hour-long radio show, the two series seamlessly focus on the economy and business.

Sponsors can now align with two of NPR’s marquee podcasts covering stories across these essential and relevant content areas, delivering the scale and audience of NPR’s on air platform which includes :15 on air credits. 

NPR’s weekend programming reaches more than 8.3 million weekly listeners, delivering a mix of news and culture programming to the top 20 markets.

 

Cross-Platform Sponsorship

Podcast: :15 pre-roll and :30 mid-roll placements deliver custom sponsor messages

NPR.org: NPR.org delivers scale and engagement. Reach smart, young and curious news consumers with targeted, multimedia creative and audio units such as Brand Soundscapes and NPR One

On Air: Extend sponsorship with a complementary on-air schedule across NPR programs and newsmagazines

The Planet Money Audience

Reach Active & Engaged Audiences

57%

of Planet Money podcast users have a HHI of $175K+

90%

of Planet Money podcast users are A18-54

88%

of Planet Money podcast users have a Bachelor's degree or higher

129%

NPR listeners are 135% more likely to own $250K+ in investment securities

16%

NPR.org users are 16% more likely to have a $500K+ annual budget for business purchases

122%

NPR listeners are 132% more likely to trade stocks or bonds online

26%

NPR.org users are 26% more likely to have investment portfolios valued at $1M+

57%

of Planet Money podcast users have a HHI of $175K+

90%

of Planet Money podcast users are A18-54

88%

of Planet Money podcast users have a Bachelor's degree or higher

129%

NPR listeners are 135% more likely to own $250K+ in investment securities

16%

NPR.org users are 16% more likely to have a $500K+ annual budget for business purchases

122%

NPR listeners are 132% more likely to trade stocks or bonds online

26%

NPR.org users are 26% more likely to have investment portfolios valued at $1M+

Sources: Knight Podcast User Survey, Edison Research, June 2017; (NPR listeners) GfK MRI Doublebase 2016; (NPR.org users) comScore Plan Metrix, 3-month average, Oct-Dec 2016, Composition Index, U.S.

Listen to Planet Money Episodes