Sam Sanders Project

New Podcast from Sam Sanders launching the week of June 19

“The world is complicated right now. Let’s talk about it.”

Last election cycle, Sam Sanders emerged as a fresh voice and fan favorite as co-host of the NPR Politics Podcast, now he debuts a new podcast, the Sam Sanders Project that helps listeners digest the news and better understand their world.

In his new show, launching the week of June 19, Sanders will engage with journalists, newsmakers, and listeners about news, popular culture, sports, and more — to gain the kind of understanding only possible through open conversation. 

Twice a week, a 30-minute podcast episodes will be released discussing what is going on in today’s world. One of the two podcast episodes per week will provide a deep dive into today’s happenings while the other episode will provide a weekly wrap up.

Starting October 2017, the show will also air as an hour-long weekly episode, designed for broadcast as part of NPR Member Stations weekend programming, merging the conversations held from that week’s podcast episodes.

Rave Reviews

The NPR Politics Podcast was one of last year’s standout shows and a big part of its appeal was co-host Sam Sanders, whose thoughtful charisma grounded the wonkiness of the reporting being delivered.

Vulture

[Sanders catches] trends before they're trends, and [makes] politics relatable to people who might not actually like politics.

Rolling Out

[Sam Sanders] was a breakout talent... Endlessly warm and gifted with a strong ear for the moment, Sanders drew a strong enough following to earn him a shot at his own show.

Vulture

Cross-Platform Sponsorship

Podcast: :15 pre-roll and :30 mid-roll credits

On Air: (available October 2017) :15 audio credits aired in weekly 60 minute broadcast episodes, designed for broadcast as part of NPR Member Stations weekend programming

NPR.org: NPR.org delivers scale and engagement. Reach smart, young and curious news consumers with targeted, multimedia creative and audio units such as Brand Soundscapes and NPR One

The NPR Podcast Audience

Reach Influential and Informed Listeners

65%

of podcast listeners are 25-44 years old

85%

of podcast listeners are college graduates

76%

of podcast listeners have taken action in response to a sponsorship message on a podcast

46%

visited a sponsor's website after listening to a sponsorship credits in an NPR podcast

76%

of podcast listeners hold a more positive opinion of a company that sponsors NPR

65%

of podcast listeners are 25-44 years old

85%

of podcast listeners are college graduates

76%

of podcast listeners have taken action in response to a sponsorship message on a podcast

46%

visited a sponsor's website after listening to a sponsorship credits in an NPR podcast

76%

of podcast listeners hold a more positive opinion of a company that sponsors NPR

Source: NPR Podcast Audience Survey, Fall 2016.

Spotlight on Sam Sanders

Sam Sanders is a reporter and podcast host at NPR. Most recently a member of NPR’s election unit, Sanders covered the intersection of culture, pop culture and politics in the 2016 election. He was also one of the original cohosts of NPR’s Politics Podcast, which launched in 2015, giving Sanders his well known fandom and coining him as a relatable voice for younger listeners – just check out his Twitter with nearly 60,000 followers. His ability to relate hard-hitting news in a conversational manner has struck chords with thousands. Rolling Out stats Sanders “[catches] trends before they’re trends, and [makes] politics relatable to people who might not actually like politics.”

Discover more about Sam Sanders on NPR.org.