Shots

Sponsor Health & Science Coverage from NPR

From research and treatments to business and policy, audiences turn to Shots for the latest health news. Reported by NPR’s award-winning Science Desk, coverage is featured on Morning Edition, NPR.org and throughout NPR digital platforms. More than 3.6 million unique users visit Shots on NPR.org each month.

 

Cross-Platform Sponsorship

Podcast: :15 pre-roll and :30 mid-roll placements deliver custom sponsor messages

NPR.org: NPR.org delivers scale and engagement. Reach smart, young and curious news consumers with targeted, multimedia creative and audio units such as Brand Soundscapes and NPR One

On Air: Extend sponsorship with a complementary on-air schedule across NPR programs and newsmagazines

A Health-Conscious Audience

Reach Audiences Who Lead Healthy and Sustainable Lives

43%

NPR listeners are 43% more likely to work in management for hospitals

77%

77% of NPR.org users encourage others to lead healthy lifestyles

64%

NPR listeners are 64% more likely to hold a healthcare practitioner/technical job title

73%

NPR listeners are 73% more likely to purchase natural or organic foods

66%

of NPR.org users recycle

254%

NPR.org users are 254% more likely to play sports like lacrosse

129%

NPR listeners are 129% more likely to go hiking, and 107% more likely to play tennis

83%

83% of NPR.org users engage in physical activity to improve or maintain health

43%

NPR listeners are 43% more likely to work in management for hospitals

77%

77% of NPR.org users encourage others to lead healthy lifestyles

64%

NPR listeners are 64% more likely to hold a healthcare practitioner/technical job title

73%

NPR listeners are 73% more likely to purchase natural or organic foods

66%

of NPR.org users recycle

254%

NPR.org users are 254% more likely to play sports like lacrosse

129%

NPR listeners are 129% more likely to go hiking, and 107% more likely to play tennis

83%

83% of NPR.org users engage in physical activity to improve or maintain health

 

Sources: (Shots audience on NPR.org) Google Analytics, 3-month average, October-December 2016, (NPR listeners) GfK MRI Doublebase 2016, (NPR.org users) comScore Plan Metrix, 3-month average, Oct-Dec 2016, Composition Index, U.S. Image Credit: Maria Fabrizio for NPR.