What’s Good With Stretch And Bobbito

A New NPR Culture Podcast

“We’re coming into your homes, but really, you’re coming into our world.”

Stretch Armstrong, NPR Podcast Host 

NPR's What's Good With Stretch And Bobbito

In the 1990’s, two late-night college radio DJs in New York introduced a generation to the future greats of hip-hop.

The Stretch and Bobbito Show is considered the most pivotal shows in rap history, helping to launch the careers of Nas, Biggie, Wu-Tang, Jay Z, Eminem and many others.

The duo reunite at the mic in 2017 for a new NPR podcast, What’s Good With Stretch And Bobbito, bringing their knack for discovery and understanding of culture to art, fashion, sports, music and politics. With their signature authenticity, edge and contagious humor, Stretch and Bobbito will bring together voices from across the creative community.

Through their show, events and digital presence, Stretch and Bobbito’s culture podcast expands NPR’s line-up of successful, cross-platform programming, and brings listeners and sponsors a new NPR sound.

Instant Buzz from Listeners

A group of NPR One listeners sampled a pilot episode of the new show. This was their feedback.

Very interesting perspective on culture and music that I can't really get elsewhere. Hosts were hilarious and the questions they asked their guest were insightful.

As a lifelong listener of Stretch and Bobbito's efforts I rejoice in their more reflective, mature commentary. They're trustworthy.

I just thoroughly enjoyed listening to the camaraderie and comfort of the two hosts. They're totally engaging and I found myself laughing out loud at points and deeply absorbed at others.

I wish [Stretch and Bobbito] were on NPR every morning.

Source: December 2016 Stretch and Bobbito survey conducted via NPR One; n=162.

 

Cross-Platform Sponsorship

Podcast :15 pre-roll and :30 mid-roll delivering custom sponsor messages with potential to have host-read

NPR.org NPR.org delivers scale and engagement. Reach smart, young and curious news consumers with targeted, multimedia creative and audio units such as Brand Soundscapes and NPR One

Events Through live events, sponsors can showcase their brand through integrated sponsor-themed content, on-site product displays, co-branded signage and collateral, VIP receptions, creative audience engagement extensions and more. 

Reach an Audience of Culture Seekers

$90.3K

median income of What's Good with Stretch & Bobbito users

79%

of What's Good with Stretch & Bobbito users are age 25-44

81%

of users are male

78%

of users are college graduates

70%

of NPR.org users are more likely to buy art through an online auction in the last 6 months

64%

of NPR podcast listeners are more likely to be very interested in culture and the arts

129%

of NPR listeners are more likely to attend a Pop, R&B, Hip-Hop or Jazz concert monthly

$90.3K

median income of What's Good with Stretch & Bobbito users

79%

of What's Good with Stretch & Bobbito users are age 25-44

81%

of users are male

78%

of users are college graduates

70%

of NPR.org users are more likely to buy art through an online auction in the last 6 months

64%

of NPR podcast listeners are more likely to be very interested in culture and the arts

129%

of NPR listeners are more likely to attend a Pop, R&B, Hip-Hop or Jazz concert monthly

 

Sources: 1What’s Good with Stretch & Bobbito Podcast Callout Survey, September 2017; comScore Plan Metrix, 3-month average, Oct-Dec 2016, Composition Index, U.S.; 2016 Ipsos Affluence Survey, Base: Americans with HHI of $100k+; GfK MRI Doublebase 2016; Excluding country, rock, classical/ opera music genres.

Spotlight on The Hosts

Bobbito Garcia

Bobbito Garcia is an author and award-winning filmmaker from Harlem. He wrote the book Where’d You Get Those? NYC’s Sneaker Culture: 1960-1987 and produced the film Doin’ it in the Park: Pick-up Basketball, NY (2013). The former NY Knicks/MSG Network halftime reporter was the voice of EA Sports’ NBA Street video game and TV host of ESPN2’s It’s the Shoes series. In 2007, Nike released seven co-designed Air Force 1 sneakers bearing his signature. Check out and follow Bobbito’s Twitter handle here: @KoolBobLove 

 

Stretch Armstrong 

NYC-native Stretch Armstrong (aka Adrian Bartos) is a renowned DJ and producer who has worked with artists from Lil’ Kim to Jay Z, brands including Calvin Klein and Red Bull, and filmmakers, serving as the music supervisor on the film Boiler Room. Stretch’s new book, No Sleep: NYC Nightlife Flyers 1988-1999, is a visual history of the NYC nightclub scene and features the most iconic artwork of the time. Check out and follow Stretch’s Twitter handle here: @StretchArmy 

Listen to What's Good With Stretch And Bobbito Episodes