The Big Listen

A Show for Podcast Junkies, Podcast Newbies
& Everyone in Between

Podcast listening is on the rise and NPR is leading the charge as America’s #1 podcast publisher.

The Big Listen, NPR’s new hour-long weekly podcast and radio show about podcasts, has the answers. Like a matchmaker, but for podcasts, the show will guide listeners inside the podcasting ecosystem through interviews with today’s most innovative audio creators and curated clips around a shared theme. 

Hosted by podcast expert Lauren Ober, the show is any listener’s essential guide for curating the perfect playlist, and The Big Listen sponsorship offers brands the opportunity to connect with this curious, podcast-loving audience.

 

Rave Reviews

Want to learn more about podcasts you love & those you've never heard of? The Big Listen from NPR is here to help.

Apple podcasts

"Witty. Wise. Wonderful. There are too many podcasts to keep track of and this [show] smartly distills all the noise into melody."

Reviewer on The Big Listen's iTunes page

"It’s a natural companion to This American Life, the TED Radio Hour, Ask Me Another or Radiolab."

Anya Grundmann, RadioInk

"The show wants to guide its audiences through the ever-growing landscape of podcasting."

DCist

Cross-Platform Sponsorship

Podcast: :15 pre-roll and :30 host-read mid-roll placements deliver custom sponsor messages

NPR.org: NPR.org delivers scale and engagement. Reach smart, young and curious news consumers with targeted, multimedia creative and audio units such as Brand Soundscapes and NPR One

On Air: Sponsor receives :15 credits in weekly program broadcast

 

A Desirable Audience

Reach the Connected and Curious

57%

of The Big Listen users are age 25-44

$81.7K

median HHI of The Big Listen users

84%

of The Big Listen users are college graduates

72%

of The Big Listen users are employed full-time

32

median age of The Big Listen users

178%

NPR listeners are 178% more likely to be considered "Influentials"

57%

of The Big Listen users are age 25-44

$81.7K

median HHI of The Big Listen users

84%

of The Big Listen users are college graduates

72%

of The Big Listen users are employed full-time

32

median age of The Big Listen users

178%

NPR listeners are 178% more likely to be considered "Influentials"

Sources: (NPR Listeners) GfK MRI Doublebase 2015 “Influentials include respondents who participated in three or more public activities as defined by MRI; (The Big Listen Podcast Users) Knight Podcast User Survey, Edison Research, June 2017.

Spotlight on Lauren Ober

Lauren Ober is the host of The Big Listen. Before starting up the show locally last year, she had already made a name in podcasting as an award-winning independent producer and contributor to a variety of top shows, including Criminal, 99% Invisible, Gravy and KCRW’s Unfictional. Her stories have also been heard on NPR’s All Things Considered, Morning Edition, and Here and Now.

A Pittsburgh native, Lauren is a graduate of the Transom Story Workshop and a member of the board of the Association for Independents in Radio (AIR).

Discover more about Lauren Ober at NPR.org.

Photo credit: Kara Frame/NPR

Sample The Big Listen Episodes