The Salt

Sponsor Award-Winning Food Coverage from NPR

the salt sponsorship

The Salt is food news from the farm to the plate, served with a pinch of curiosity and a dash of skepticism. Across platforms, the Gracie and James Beard Award-winning coverage from NPR’s Science Desk explores eating and health, agriculture, food production, food policy and economics, trends and tradition, and more from around the globe. Each month, 2.3 million unique users visit The Salt blog on NPR.org.

The Salt editors and contributors also bring food reporting to NPR radio listeners. In regular segments on Morning Edition, the team joins NPR host David Greene to explore how we make and consume food and how it impacts us.

Source: Google Analytics, 3-month average, October-December 2016

Cross-Platform Sponsorship

Podcast: :15 pre-roll and :30 mid-roll placements deliver custom sponsor messages

NPR.org: NPR.org delivers scale and engagement. Reach smart, young and curious news consumers with targeted, multimedia creative and audio units such as Brand Soundscapes and NPR One

On Air: Extend sponsorship with a complementary on-air schedule across NPR programs and newsmagazines

Reach an Audience of Food Enthusiasts

40%

The Salt visitors are 40% more likely to have a HHI of $100K+

53%

of The Salt visitors have a college degree or higher

83%

of NPR listeners enjoy trying different types of food

85%

of NPR.org users check food ingredients and nutritional content before purchasing food

79%

NPR listeners are 79% more likely to cook for fun 2-3 times a month

56%

of NPR.org users agree "I'm passionate about cooking"

71%

of NPR listeners agree "Food is a comfort to me"

55%

of NPR.org users agree "The kitchen is the center of our family life"*

40%

The Salt visitors are 40% more likely to have a HHI of $100K+

53%

of The Salt visitors have a college degree or higher

83%

of NPR listeners enjoy trying different types of food

85%

of NPR.org users check food ingredients and nutritional content before purchasing food

79%

NPR listeners are 79% more likely to cook for fun 2-3 times a month

56%

of NPR.org users agree "I'm passionate about cooking"

71%

of NPR listeners agree "Food is a comfort to me"

55%

of NPR.org users agree "The kitchen is the center of our family life"*

 

Sources: (The Salt Visitors and NPR.org Users) comScore Plan Metrix, 3-month average, April-June 2016, Composition Index, U.S.; (NPR Listeners) GfK MRI Doublebase 2016; *2016 Ipsos Affluence Survey, Base: Americans with HHI of $100k+.