The Thistle & Shamrock

Sponsor Thistle & Shamrock

The Thistle & Shamrock is a weekly Celtic music series embraces the spirit and character of Scotland and Ireland and North America’s thriving cultural influences from these lands.

Hosted by award-winning Fiona Ritchie, the one hour program comes to listeners from Edinburgh, Scotland with carriage on 284 NPR member stations across the country.

The Thistle & Shamrock showcases artists of today and yesteryear, and performances captured on location from leading Celtic music performers from both sides of the Atlantic.

Sponsorship Opportunities

 

On Air: Spots in the weekly program broadcast are complemented with an on-air schedule across NPR music programs and newsmagazines

NPR.org: Reach highly engaged music fans and scale your brand’s message with audio and visual placements across digital platforms

An Audience of Music Fans

184%

NPR listeners are 184% more likely to listen to folk music

77%

NPR.org users are 77% more likely to listen to 21-30 audio streams a day

60%

NPR listeners are 60% more likely to attend music performances 2+ times a week

Sources: (NPR.org users) comScore Plan Metrix, 3-month average, Oct-Dec 2016, Composition Index, U.S.; (NPR listeners) GfK MRI Doublebase 2017.

Spotlight on Fiona Ritchie

Fiona Ritchie was born in Greenock, Scotland, in 1960, Ritchie spent her childhood in nearby Gourock, a coastal town on the banks of the busy River Clyde on the country’s west coast.

She debuted the earliest version of The Thistle & Shamrock on air featuring music drawn from a small number of vinyl albums that reminded her of home. In 1982 Ritchie was appointed WFAE’s Director of Promotion and Development. In 1983 The Thistle & Shamrock, already a weekly WFAE offering, began national distribution; Ritchie became full time producer and host of the show in 1986.

To learn more about Fiona Ritchie click here.

Listen to Thistle & Shamrock Episodes