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Genealogy Roadshow

Coming January 13, 2015 to PBS

 

Part historical detective story, part emotional journey, Genealogy Roadshow travels to American cities on a quest to find a diverse cast of participants whose roots highlight the very fabric of American culture. Guided by expert genealogists, participants climb the branches of their family trees to find ancestors famous and infamous, influential and instrumental. Genealogy Roadshow is an unscripted, interactive experience that will connect people to their individual histories and reveal the richness and diversity of the American people. 

 

Season 2 Programming Details

  • Primetime airing, Tuesdays at 9:00 pm
  • Seven one-hour episodes
  • Featured in the PBS.org Video hub
  • Spotlights participants from St. Louis, New Orleans and Philadelphia

 

Season 1 Audience Data & Ratings 

  • Reached 7 million households and 9 million viewers
  • 24% of Genealogy Roadshow viewers earn $75k+ in HHI
  • 65 overall median viewer age
  • 62% / 38% female / male split
  • 1.72 average primetime ratings

Source: Nielsen Media Research, 2012-13

 

Sponsorship Opportunities

  • :15 second spots at open and close of each broadcast
  • Sponsor logo featured in the PBS.org Genealogy Roadshow hub
  • 300×250 and 728×90 banners on PBS.org
  • :30 or :15 pre- / mid-roll with 728×90 companion unit on Genealogy Roadshow videos in the PBS Video hub
  • Sponsorship packages start at $250k

 

PBS Viewers Value Family and Lifelong Learning*

  • 79% of PBS viewers try to eat dinner with their family almost every night
  • 50% agree spending time with family is their top priority
  • 67% agree it’s important that their children continue their family’s cultural traditions
  • 66% agree their cultural/ethnic heritage is an important part of who they are
  • 89% believe that continuing to learn throughout life is very important

Source: GfK MRI Doublebase 2013 

 

Download Genealogy Roadshow PDF