Impact

Local Presence, National Reach, Personal Connection

Every day, PBS fulfills an essential mission by providing trusted programming uniquely different from commercial broadcasting and by treating audiences as citizens, not just consumers. The result: an uncluttered, trustworthy sponsorship platform where your brand and message will truly resonate with audiences.

PBS Halo Effect

Distinctive Sponsorship Benefit

76%

of PBS viewers agree sponsors are committed to quality and excellence

68%

of PBS viewers agree sponsors create compelling spots better than ads on other networks

59%

pay more attention to the spots they see on PBS than those on other networks

62%

agree that PBS sponsors are industry leaders

59%

agree that PBS sponsors are more creative than their competitors

76%

of PBS viewers agree sponsors are committed to quality and excellence

68%

of PBS viewers agree sponsors create compelling spots better than ads on other networks

59%

pay more attention to the spots they see on PBS than those on other networks

62%

agree that PBS sponsors are industry leaders

59%

agree that PBS sponsors are more creative than their competitors

Source: PBS Sponsorship Study: Audience Attributes and Behaviors, City Square Associates, March 2015.

 

National Reach, Local Activation

With more than 350 stations nationwide, PBS is at once national and local. On PBS, sponsors can leverage national reach - with viewership in more than 90% of all U.S. television households - or make a personalized case to key target markets or regions.

In their own words

PBS is something I trust. What it reflects to me is what's best about my country.

Viewer from Chesapeake, Virginia

I found information that I couldn't get any place else. I didn't know PBS could affect my life so personally.

Viewer from Chinook, Montana

My family does without a lot of stuff, but I would be horrified if I had to do without PBS.

Viewer from Boston, MA

PBS makes my teaching come alive.

Viewer and Professor of Social Work from Long Beach, Mississippi

PBS inspired me to live more fully and take the adventure of a lifetime.

Viewer from Leavenworth, Washington

PBS became my window into a broader world.

Viewer from Boston, MA