Digital Studios

The PBS You Know and Love, Adapted to the YouTube Audience

Learn more about ways to sponsor PBS's branded YouTube channel, PBS Digital Studios

Combining a YouTube sensibility with a PBS commitment to quality, the PBS Digital Studios network has earned more than 7 million subscribers, generated over 575 million views, and won six Webby Awards to date. The PBS commitment to brand partnerships and collaboration opportunities is an extension of its mission to deliver quality content.

 

The Next Frontier of PBS

PBS has long been a trailblazer in producing thoughtful, smart and adored programming for a diverse and curious audience. Now, PBS Digital Studios represents the next frontier of the PBS mission. 

Download Sponsorship PDF

Proven Results

Best Branded YouTube Channel

Mashable

One of the coolest, most successful... digital experiments

Yahoo! Tech

PBS Digital Studios [has] knocked it out of the park

The Daily Dot

A Community of Creators

PBS Digital Studios reaches a young and diverse audience of gamers, filmmakers, artists and anyone with a curiosity of thinking about the world in different ways.

68%

make $75,000 or more in HHI

82%

of users are 35 or younger

26

of views come from users on a mobile device

5.3

total number of YouTube subscribers

10.1

average minutes per month users spend watching PBS Digital Studios videos

68%

of users are 25 or younger

68%

make $75,000 or more in HHI

82%

of users are 35 or younger

26

of views come from users on a mobile device

5.3

total number of YouTube subscribers

10.1

average minutes per month users spend watching PBS Digital Studios videos

68%

of users are 25 or younger

Think Big: Sponsorship Opportunities

  • Opening card and/or host mention OR standard YouTube pre-roll
  • Exclusive pre-roll on select channel episodes streamed across PBS platforms
  • Co-branded promotional banners and video across PBS digital properties
  • Co-branded annotations across the PBS Digital Studios network
  • Social media mentions across PBS Digital Studios social channels
  • Supplemental PBS banner, pre- and mid-roll video inventory
  • Custom content integrations — this high-touch opportunity requires close collaborations to ensure that sponsor objectives are met

Host-read YouTube Sponsorship: Case Study

(l-r) Idea Channel mention begins at 13:08. Game/Show mention begins at 5:37.

Proven Results

67%

of PBS.org users agree their opinion of a company is more positive when they find out it supports PBS

75%

of visitors to PBS.org agree that companies that sponsor PBS are committed to quality and excellence

62%

of PBS.org users agree that they prefer to buy products from companies that support PBS.org

Source: ORC Online CARAVAN, May 2012

 

Download PBS Digital Studios Sponsorship PDF