Digital Studios

The PBS You Know and Love, Adapted to the YouTube Audience

The Next Frontier of PBS

PBS has long been a trailblazer in producing thoughtful, smart, engaging on air programming for a diverse and curious audience. PBS Digital Studios represents the next frontier of the PBS mission — dynamic web-original content. 

 

branded youtube channel

Combining a YouTube sensibility with a PBS commitment to quality, the PBS Digital Studios network has earned 9.4 million subscribers, generated 800 million lifetime views with 30 million monthly views, and won seven Webby Awards to date. A powerful sponsorship platform, PBS Digital Studios will work with your brand to integrate custom, host-read messages delivered to a curious and loyal audience under the most trusted media brand in America. 

Best Branded YouTube Channel

Mashable

One of the coolest, most successful... digital experiments

Yahoo! Tech

PBS Digital Studios [has] knocked it out of the park

The Daily Dot

A Community of Creators

PBS Digital Studios reaches a community of creators from gamers, filmmakers, artists and anyone with a curiosity of thinking about the world in different ways.

59%

make $75,000 or more in HHI

70%

of users are ages 18-34

28.2

average minutes per month users spend watching PBS Digital Studios videos

40%

watch videos on mobile

59%

make $75,000 or more in HHI

70%

of users are ages 18-34

28.2

average minutes per month users spend watching PBS Digital Studios videos

40%

watch videos on mobile

Sources: comScore Video Metrix, July 2016; (age) YouTube, July 2016; comScore Video Metrix Media Trend, April – June 2016; comScore Video Metrix, 6-month average Jan-July ’16

Think Big: Sponsorship Opportunities

  • In Video Host Read
  • In Video Open Card Mention
  • 100% Share of Voice sponsorship of YouTube pre-roll on PBS Digital Studios shows
  • Impression based YouTube pre-roll on PBS Digital Studios shows
  • Themed content integration across PBS Digital Studios network
  • Co-branded promotional banners and website logo placement
  • Co-branded YouTube annotations
  • Social media mentions across PBS Digital Studios social channels
  • Supplemental PBS banner, pre- and mid-roll video inventory

Watch Sample Sponsor Creative on PBS Digital Studios

 

Intro animation (see :01)

Long read (see 9:00)

squarespace

Intro animation (see :01)

Long read (see 4:43)

 

dropbox

Intro animation (see :01)

Long read (see 5:10)

 

greatcourses

Proven Results

81%

of PBS viewers agree that PBS is selective about the businesses and products that can advertise on PBS

76%

of PBS viewers agree that sponsors are committed to quality and excellence

68%

of PBS viewers agree sponsors create compelling advertising that is better than advertisements on other networks

Download PBS Digital Studios Sponsorship PDF

Source: PBS Sponsorship Study: Audience Attributes and Behaviors, City Square Associates, March 2015.