PBS Food

Special Sponsorship Offerings this Holiday Season

This holiday season, PBS Food serves up festive sponsorship offerings for food lovers across platforms. A popular destination for foodies, parents on-the-go and recipe explorers alike, PBS Food marries cooking shows, blogs and more than 2,500 standout recipes from PBS and local stations.

From Julia Child to Martha Stewart and Jose Andres, PBS Food celebrates today’s culinary leaders and legendary chefs on any platform. Special sponsorship opportunities include:

Best of 2014: The Year in Food Collection

PBS Food curates a collection of “best of lists” highlighting the best from the food world during 2014. Users will be invited to vote on the “Viewer’s Choice Award” for each category.

Sponsor Activation includes:

  • Potential to provide sponsor-developed list
  • Sponsor recognition in co-banners promotional banners and social media outreach

Thanksgiving Planning Checklist 

co-branded printable and interactive checklist, PBS Food helps users prepare for Thanksgiving, from menu planning and shopping to place settings. 

Sponsor Activation includes: 

  • Potential to include sponsor-developed content, such as recipes or preparation tips
  • Sponsor recognition in co-branded promotional banners and social media outreach

Holiday Gift Giving Guide

PBS Food curates a collection of 10 gift guides to help users find the perfect kitchen-themed gift for those of any level of kitchen experience, from grillmasters to entertainers to cookbook lovers.

Sponsor activation includes:

  • Collaboration between PBS Food and sponsor to identify content contributors
  • Sponsor recognition in co-branded promotional banners and social media outreach

Holiday Planning “Survival” Guide

Experts from across the world of food entertainment to create the ultimate holiday planning guide of tips and tricks from family celebrations to homemade gifts and office parties. Holiday guides include Thanksgiving, Hanukkah, Christmas and New Year’s Eve.

Sponsor Activation includes:

  • Potential to link gifts to products available on sponsor’s website and provide sponsor-developed gift list
  • Sponsor recognition in co-branded promotional banners and social media outreach

 

See how your brand can shine year-round with PBS Food sponsorship opportunities on PBS Food.

pbs food thanksgiving checklist

Sponsorship that Delivers

 

  • A fast-growing site with more than 512,800 monthly unique visitors
  • 1.85 million monthly impressions across PBS Food section, blogs and video
  • 95% year-over-year increase in monthly unique visitors from 2012 to 2013
  • Extracts newsletter with nearly 40K subscribers with an open rate of 48% and CTR of 9.4%

 

Sources: 1. Google Analytics, 6-mo avg, Dec ’13 – May ’14; 2. DART ad impressions, May 2014; 3. Google Analytics, Jan-Dec ’12 vs. Jan-Dec ’13; 4. Eloqua, May 2014.  Images courtesy of PBS Food.