PBS program sponsorship opportunities align brands with PBS's award-winning content.
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PBS On Air

A Trusted Window to the World


PBS, the most trusted institution in America, delivers powerful programming on its more than 350 member stations, reaching more than 114 million viewers each month.Viewers experience the worlds of science and history with NOVA and American Experience; follow current events with PBS NewsHour and FRONTLINE; and enjoy world-class drama and performances with MASTERPIECE and Great Performances. By aligning with PBS, sponsors can showcase their brand in an uncluttered environment on stations nationwide or in target markets.


Sponsorship with Impact

  • Prime sponsorship placement at program’s open / close with limited commercialization
  • Reaches 82% of all U.S. TV households across 350+ member stations
  • Ranked 5th in primetime among broadcast and cable networks
  • Ranked #1 in importance above commercial broadcast and cable TV
  • 14 Emmy Awards won in 2016


Reaching an Audience of Influential Explorers

  • 33% have a college degree or higher
  • 52% have a HHI of $60K+
  • 81% agree investing for the future is very important to them
  • 73% prefer traveling to places they’ve never been while on vacation
  • 57% are fascinated by new technology


Powerful Local and National Sponsorship Opportunities

  • National Program Sponsorship – Align your brand with marquee national programming on PBS
  • PBS Unwired Network Sponsorship – Ease of a national buy in target markets
  • Local Program Sponsorship – Sponsor programs produced by local PBS stations
  • Local Spot Sponsorship – Target sponsor messages to key markets 


PBS Halo Effect

  • PBS viewers are nearly 3x more likely to buy a product or service from PBS sponsors than from advertisers on cable or broadcast
  • PBS viewers are more than 3x more likely to believe PBS sponsors are more committed to quality and excellence than advertisers on cable or broadcast
  • PBS viewers pay attention to sponsor messages on PBS 3x more than ads on broadcast or cable
  • 81% of PBS viewers agree that PBS is selective about the businesses and products that can advertise on PBS
  • 68% of PBS viewers agree sponsors create compelling advertising that is better than advertisements on other networks


Sources: MRI GfK Doublebase 2016; PBS Sponsorship Study: Audience Attributes and Behaviors, City Square Associates, March 2015.