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#1 in Public Trust


As the #1 most trusted media brand in America, the Webby award-winning is the fullest expression of all the content PBS offers. Users can watch award-winning PBS programming, explore content by program or topic, and locate local schedule information. Attracting 18.2 million unique monthly visitors, delivers dynamic opportunities for sponsors to reach connected users online and on the go and target messages by topics, user demographics and behavior. Your brand’s message will shine in this uncluttered, trusted online destination.


Sponsorship with Impact

  • 18.2 million unique monthly visitors
  • Average session length of 2.4 minutes
  • High click-through rates and ROI
  • Honored with numerous Webby and EPPY Awards

Google Analytics, 6-mo avg, July-Dec ’16.


Reach A Balanced, Engaged Audience

  • 55% of users are age 25-54 
  • Earn a HHI of $100K+ (index 129)
  • 53% have a college degree or higher
  • Frequently advise others on politics/current events (index 119)

comScore Plan Metrix, 3-month average, Oct-Dec ’16


Sponsorship Placements

  • Standout banner and multimedia placements on
  • :30 or :15 pre- or mid-roll with 728×90 companion unit and :30 or :15 pre- or mid-roll creative
  • can target placements by topic, user demographics and behavior to enhance reach to a sponsor’s target audience
  • Sponsorship on smartphones includes IAB Mobile Rising Star Adhesion Unit and :15 or :30 video pre- or mid-roll
  • Sponsorship on tablets includes 728×90 or 768×90 adhesion unit and :15 or :30 video pre- or mid-roll
  • High click-through rates and ROI


Halo Effect for Sponsors

  • 67% of users agree their opinion of a company is more positive when they find out it supports PBS
  • 75% of visitors to agree that companies that sponsor PBS are committed to quality and excellence
  • 81% of PBS viewers agree that PBS is selective about the businesses and products that can advertise on PBS
  • 68% of PBS viewers agree sponsors create compelling advertising that is better than advertisements on other networks

Sources: ORC Online CARAVAN, May 2012; PBS Sponsorship Study: Audience Attributes and Behaviors, City Square Associates, March 2015.


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