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Sponsorship placements on PBS Video
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Partner with PBS Video

 

 “Performance on videos on PBS.org was fantastic” —PBS Video sponsor

PBS Video features thousands of hours of award-winning national programming and locally-produced shows available through on-demand streaming. A dynamic platform for sponsors, PBS Video is the hub for users to experience rich content on PBS.org, which delivers 12.2 million monthly video streams across platforms.

 

Sponsorship with Reach

  • 12.2 million streams across platforms per month
  • 37.8 minutes per visitor per month*
  • 66% of PBS Video viewers are repeat visitors

Sources: Google Analytics, 6-mo avg, July-Dec ’16, PBS.org desktop, mobile and OTT platforms.

Reach An Engaged Audience

  • The median age of PBS Video viewers is 43 
  • PBS Video viewers have a median household income of $88,119

Source: ComScore Video Metrix, 3-month avg,  Oct-Dec ’16.

 

Performing for Sponsors

  • Sponsor creative generates high click through rates on PBS.org, with average CTR of 6.5% for video
  • Competitive pricing assures high efficiency, as costs per click on PBS Video are often less than $0.50

Source: LiveRail Video Ad Server, overall CTR from July-December 2014.

 

Sponsorship Placements on PBS Video

  • :30 or :15 pre or mid-roll with 728×90 companion unit
  • Potential to position placements in front of PBS Video audience across PBS.org through behavioral targeting

 

PBS.org’s Halo Effect

  • 67% of PBS.org users agree their opinion of a company is more positive when they find out it supports PBS
  • 62% of PBS.org users agree that they prefer to buy products from companies that support PBS.org
  • 81% of PBS viewers agree that PBS is selective about the businesses and products that can advertise on PBS
  • 68% of PBS viewers agree sponsors create compelling advertising that is better than advertisements on other networks

 

Sources: ORC Online CARAVAN, May 2012; PBS Sponsorship Study: Audience Attributes and Behaviors, City Square Associates, March 2015.

Download PBS Video Sponsorship PDF