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PodWave

Showcase Your Brand in the PodWave Network

PodWave is the world’s fastest growing premium podcast and on-demand ad marketplace. In partnership with National Public Media, PodWave offers advertisers a simple way to buy inventory across a vast podcast network, reaching a large, untapped audience spread out among smaller publishers and titles.

Benefits of PodWave sponsorship include:

  • Bundling podcasts at scale, with one creative and one insertion order
  • Cost-efficient CPMs
  • Pre-roll and mid-roll ads that follow public media standards for content and quality
  • Sophisticated targeting options such as geo-targeting, dayparting, device targeting and even demographic targeting
  • Detailed reporting metrics including impressions delivered and listen-through rates for streaming podcast

 

Download PodWave Sponsorship Summary

 

A Range of Content

There’s a podcast for every interest, no matter how specific. With PodWave's network of more than 500 shows and publishers, brands can share their message broadly throughout the network or target subject matter, listeners’ locations, listening devices, demographic categories and other profile elements. Explore some of the top performing programs in PodWave's network.

The Podcast User Audience

65%

are more willing to consider products and services after they learn about them on podcasts

63%

have a more positive opinion of a company when they hear it mentioned on podcasts

57

million listeners have listened to a podcast in the past month

49%

of podcast consumers are under age 35*

6

hours of audio consumed by podcasts listeners daily, on average**

60%

prefer to buy products from companies that advertise on the podcasts they listen to

5

podcasts consumed by the average podcast listeners* every week

60%

of podcast users use social networking sites multiple times a day*

65%

are more willing to consider products and services after they learn about them on podcasts

63%

have a more positive opinion of a company when they hear it mentioned on podcasts

57

million listeners have listened to a podcast in the past month

49%

of podcast consumers are under age 35*

6

hours of audio consumed by podcasts listeners daily, on average**

60%

prefer to buy products from companies that advertise on the podcasts they listen to

5

podcasts consumed by the average podcast listeners* every week

60%

of podcast users use social networking sites multiple times a day*

Sources: IAB-Edison Research Podcast Advertising Study, August 2016 *2016 Infinite Dial, Edison Research & Triton Digital. **Edison Research Share of Ear Study, Q1 2016 (Americans Age 13+)

Contact Us to Learn More about Podwave

Interested in learning how PodWave can deliver for your brand? Complete the form below, and we’ll reach out to you.