For NPR’s sponsor for coverage of the South by Southwest (SXSW) Conferences and Festivals, we created a series of custom sponsorship products that spanned the breadth of NPR Music as well as the SXSW video page to provide a seamless connection between the event and the sponsorship message.



Blue Headphones Center Stage Banners 

A responsive and interactive roadblock banner across the NPR homepage and pages with NPR content on SXSW.


SXSW Halo Banner

300 x 600 Halo Unit banner featuring the Blue Headphones alongside updates from SXSW across NPR Music and NPR.org.


NPR Music Series Halo Units


Blue Halo
Blue Halo
Blue Halo
NPR did a great job executing both our media campaign and our event activation at NPR Music’s SXSW Showcase. Our #1 goal was to drive traffic to our website through engaging the NPR audience. The results were stellar, including a 250% increase in visitors to our site. Looks like we’ve found a love-connection!

-Adam Castillo, Vice President of Marketing, Blue