For NPR’s sponsor for coverage of the South by Southwest (SXSW) Conferences and Festivals, we created a series of custom sponsorship products that spanned the breadth of NPR Music as well as the SXSW video page to provide a seamless connection between the event and the sponsorship message.
Blue Headphones Center Stage Banners
A responsive and interactive roadblock banner across the NPR homepage and pages with NPR content on SXSW.
SXSW Halo Banner
300 x 600 Halo Unit banner featuring the Blue Headphones alongside updates from SXSW across NPR Music and NPR.org.
NPR Music Series Halo Units