On-air messaging with NPR and public radio stations identifies and describes sponsors, offering a unique and effective complement to any national or regional ad campaign. Messaging guidelines are shaped by audience research as well as government regulations to provide a sponsorship environment that works best for listeners and sponsors alike.
All messaging on NPR must include the legal name of the sponsor, read following the standard opening phrase: “Support for NPR comes from…”
Messaging for regional campaigns on public radio stations is read after the opening phrase: “Support for [WXYZ] comes from…”
Click the images below to hear examples of sponsor copy heard on NPR.