Want to tell a story? NPR offers sponsors the opportunity to secure two mid-rolls in the same episode of an hour-long podcast. These sequential mid-rolls enable a sponsor to continue a story or message in the second credit.
Sponsors can choose to integrate their own audio content into a mid-roll credit. NPR will produce all spotlight mid-rolls, which can feature content such as a message from the CEO or a part of sponsor’s brand story. Listen to examples: