Be Heard Everywhere
From smart speakers and connected cars to smart phones, NPR One is powering listening in today’s on-demand world, and creating a future of listening that is personalized and frictionless. For sponsors, NPR One offers NPR’s most custom branding opportunities, an audience that’s grown 169% YOY, and access to scale across platforms with 30M weekly radio listeners, 43M monthly NPR.org users and 11.3M monthly podcast users.
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minutes spent with NPR One in an average session length
of NPR One users hold a more positive opinion of a company when they find out it supports NPR One
of NPR One users are under 35 years old
From brand names to brand stories, content alignment to content curation, NPR One offers dynamic audio-first messaging formats designed to meet the varied needs of NPR sponsors and the individual preferences of NPR listeners.
Custom sponsorship products
Brand Soundscapes – New in 2017
Let your brand’s mission, values and voice take center stage with long-form – 90-second – audio creative across NPR One, NPR Podcast mid-rolls, NPR.org or across your brand’s owned channels and campaigns. Partner with National Public Media – a team that has decades of experience in audio brand messaging with NPR and understands the best in audio storytelling – to craft your brand’s sound with Brand Soundscapes.
Podcast listening accounts for more than half of all content played in the NPR One app, with 2M monthly podcast listens, making it the perfect extension for your NPR Podcast. NPR One’s Podcast Halo units offer co-branded alignment and true engagement with an average 1.85% CTR.
Increase content alignment with co-branded channels of NPR stories curated around your campaign themes. In NPR One, the average CTR to start playing a Custom Channel is 1.49%, with an audio completion rate at more than 70%, and the CTRs on sponsor promo cards reaching as high as 2.8%.
Add frequency to your campaign with NPR One Interstitials, which play every 5-10 minutes – that’s three Interstitials during an average user session, with an average CTR of 0.18%.