Maximizing Impact: How ezCater Used Creative Testing to Drive Brand Success

A Veritonic test conducted with NPR enabled ezCater to evaluate how listeners were engaging with their radio messages.

From Attention to Action: Measuring the Power of NPR Podcasts

New analysis of NPR podcasts demonstrated an average attention score 10% above the already superior attention typical of podcasts.

Creative Best Practices: Lessons from Organic Valley’s Custom Soundscape Campaign

NPM worked with NPR sponsor Organic Valley to share their story through custom creative and crafted a successful and memorable campaign.

Mic, Headphones, Action: Why Your Campaign Needs Podcasts

Podcast listeners are responding to ads by taking action - at every step of the purchasing funnel. Here's why it's time to add podcasts to your next media buy.

Relaunched NPR App Offers Best of Public Radio for Listeners, Custom Integrations for Sponsors

The newly relaunched NPR app brings together the best features from NPR’s previous mobile app experiences all in one convenient location.

NPR News Now Ranked #1 Podcast in the U.S.

NPR News Now is the #1 podcast in the U.S. according to the Podtrac ranker. And another NPR podcast Up First comes in at #3.