Podcasts offer a competitive advantage: The Podcast Consumer Report 2025

Edison Research’s Podcast Consumer Report 2025 revealed six podcasting insights highlighting benefits for advertisers.

The Advertising Landscape: Driving to Action

The third report from Sounds Profitable's series in partnership with NPR and NPM dives into ad effectiveness among podcast listeners.

CSR messaging resonates with NPR’s socially conscious audience

NPM Creative tailors CSR brand messaging to engage listeners who value community impact and product transparency.

Essential. Relevant. Here to stay. NPR.

NPR values the trust it receives from listeners, and will continue to provide the public service of reliable information for now and for the future.

AM/FM radio continues to dominate in-car listening

Edison Research’s most recent Share of Ear study revealed that radio is still the dominant way listeners enjoy audio in their cars.

Online university reaches prospective students with custom sponsorship placements

An online university leveraged a custom audio campaign from NPM Creative to find prospective students out of NPR Podcast listeners.