2024 was another momentous year for NPR & National Public Media. Check out the highlights from content and audience to sponsorship performance.
NPR Music’s Tiny Desk Contest activated its 10th, bigger-than-ever year in 2024. With Capital One as the presenting sponsor and The Lagunitas Brewing Company as the supporting sponsor, the Contest engaged millions of music lovers through digital, radio, podcast and at 10 sold-out events across the country.
The latest Trending Topics release from MRI-Simmons provides insight into how podcast users compare when it comes to celebrating Halloween.
National Public Media and Veritonic tested a variety of copy approaches for CPG sponsorship messages to find out what resonates with NPR listeners today.
A Veritonic test conducted with NPR enabled ezCater to evaluate how listeners were engaging with their radio messages.
New analysis of NPR podcasts demonstrated an average attention score 10% above the already superior attention typical of podcasts.