Featured News

New Data: One-in-Six Americans Now Owns a Smart Speaker

Released today, new Smart Audio Report data from NPR and Edison Research confirms the impact the 2017 holiday season had on smart speaker ownership in the U.S. and the continued impact on user behavior. 

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2017: A Record-breaking Year for NPR on the Radio

NPR radio host David Greene

At NPR, broadcast remains the most common way for audiences to connect with us throughout the week. And the latest Nielsen ratings confirmed NPR’s radio tune in is not just maintaining, it’s growing alongside our digital and experiential offerings. Growing at a rate that far outpaces more measured growth in its commercial news counterparts.  

As of this year, programming on NPR stations now reaches 37M listeners weekly in broadcast with growth across news and culture programs, among Millennial and Gen X audiences and among a greater diversity of listeners4.

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4 Questions Marketers Asked Us About Voice-Activated Smart Audio

Voice-activated smart speakers – Amazon’s Alexa devices and Google Home – started hitting the market just over two years ago. Already, they’ve found their way into more than 20 million U.S. homes – an adoption rate that has outpaced adoption rates for tablets and smart phones. 

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NPR Named Brand of the Year, Most Loved, Most Trusted News Service Agency

It’s often said at NPR that the organization holds “the hearts and minds of our audience.” A lofty proposition, to be sure. And one NPR was honored to have affirmed once again this spring. A national study measuring the opinions of 100,000+ U.S. consumers on 4,000 brands found NPR to be the Most Loved and Most Trusted News Service Agency.

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