Center Stage

A Customized Canvas For Your Brand.

In October 2016, NPR.org revamped its responsive custom unit to be flexible across devices, platforms, and site pages. The new and expanded Center Stage experience lets users interact with a fully-customized canvas, intelligently embedded into NPR.org content to maximize engagement. Center Stage is designed with the NPR.org audience in mind to highlight your brand with interactive custom elements such as click-to-play video or audio, image galleries and interactive timelines. Center Stage supports 360/VR video creative across platforms. Center Stage is served with a persistent, 100% viewable 300×600 display banner on desktop that averages performance levels 5x the industry benchmark.

0.46%

Average Center Stage CTR

11 secs

Average CS In-View Time

0.30%

Average 300x600 companion CTR

0.76%

Average video start rate

0.46%

Average Center Stage CTR

11 secs

Average CS In-View Time

0.30%

Average 300x600 companion CTR

0.76%

Average video start rate

Homepage Center Stage

A 24-hour roadblock on the NPR.org homepage.

Story Center Stage

A high-impact display on NPR.org story pages.

Music Center Stage

A 24-hour roadblock across NPR Music.

General Guidelines

  • All Center Stage units are designed by NPR.
  • All Center Stage units generally follow the guidelines for display creative on NPR.org, but NPR reserves the right to refuse any content or tactics that:
    • Feel too commercial
    • Do not fit within the flow of the page or the ethos of NPR.org
    • Would not be expected to perform well based on NPR’s knowledge of its users

 

Sponsor must provide:

  • Font(s) and tagline(s)
  • Editable branding imagery (Photoshop or Illustrator files)
  • Client branding guidelines, if available
  • Trackers and tags, if available
  • HD video, if video will be featured (YouTube link, .mp4 or .mov)

 

Video Guidelines

  • If the sponsor plans on using a video it must be approved by NPR before NPR builds the rest of the unit and the 300×600 desktop companion.
  • Videos must be at least :30 long, but no longer than five minutes.
  • NPR will not accept :30 or :60 TV commercials. Theatrical trailers, however, are acceptable.
  • Videos should be of a high-production value and shot in a documentary style, or otherwise focused on telling users a story about the brand that is delightful, informative or provocative.