of listeners agree their opinion of a business is more positive after finding out they are an NPR sponsor
Exclusive for the IAB Annual Leadership Meeting 2026
Experience audio's halo effect.
Audio builds trust – and trust drives action. As it becomes more deeply integrated into daily life, audio fosters a uniquely intimate connection with listeners. One that offers your brand a powerful opportunity to reach audiences when they’re most engaged, converting attention and trust into consideration and purchase intent.
NPR listeners value NPR & its sponsors.
77%
78%
of listeners take action in response to an NPR podcast sponsorship announcement
Sources: NPR State of Sponsorship Survey, 2025.
See the case studies.
Audio is a powerful medium, and NPR is a powerful audio partner for brands.
NPR Radio Sponsorship: ezCater
ezCater partnered with NPR to highlight the flexibility, efficiency and simplicity of their catering services for businesses. Maintaining consistent presence on NPR year over year has helped the brand achieve strong interest and new highs in awareness, particularly among loyal NPR radio listeners and business decision makers.
NPR Podcast Sponsorship: Pete & Gerry's
Pete & Gerry’s partnered with NPR to share the benefits of their organic pasture-raised eggs in a way that felt natural and different from traditional advertising. Their vision centered on authentic storytelling within trusted online environments already frequented by health-conscious, environmentally minded audiences.
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National Public Media helps brands craft messaging that resonates with NPR’s audience across its platforms.
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Read more about NPR's impact for brands.
Article
January 2026
New Research: Veritonic confirms NPR Podcasts drive awareness and conversions
NPR partners with Veritonic to provide sponsors with brand lift research. Average campaign data for 2025 reveals key insights on campaign optimization for sponsors.
Article
September 2025
Online university reaches prospective students with custom sponsorship placements
An online university leveraged a custom audio campaign from NPM Creative to find prospective students out of NPR Podcast listeners.
Article
August 2025
NPR podcasts connect Odoo with IT decision makers
NPM Creative partnered with Odoo, a suite of open source business apps to craft custom audio tailored to IT executives.
Check out more of our work for recent sponsors.
Dignity Memorial
A conversation about planning a celebration of life with compassion and care.
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Vital Farms
Family farmer Tanner Pace shares why he was drawn to Vital Farms' mission.
View the work
