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In today’s complicated media landscape, NPR delivers news in an environment of integrity. Harris Poll EquiTrend®, a national survey of U.S. consumers, recognized NPR as the 2017 News Service Brand of the Year. NPR was also named Most Loved and Most Trusted – sentiments echoed in feedback from NPR listeners – confirmed in the impact and performance NPR sponsors see. Share your message in the trusted, loved environment of NPR and see the benefits it has for your brand.

National Public Radio (NPR) received the highest numerical Equity Score and the highest numerical score relating to Trust/Love among News Service brands included in the 2017 Harris Poll EquiTrend® Study, which is based on opinions of 102,617 U.S. consumers ages 15 and over surveyed online between December 30, 2016 and February 21, 2017. Your opinion may differ. “Highest Ranked” was determined by a pure ranking of a sample of News Service brands

Be Heard

At a time when consumers are increasingly seeking ad-free media options, NPR listeners are uniquely attentive to NPR content. And that attention extends to NPR sponsors who find their messages are heard and remembered.

AMONG NPR LISTENERS:

74%

agree “I’m more attentive to content when listening to NPR than I am when watching TV”

64%

strongly prefer that their media options offer minimal or no advertising

66%

do not skip sponsorship messages on NPR

Be Trusted

Since 1971, NPR has produced high-quality, award-winning news. Our journalists stand with the facts, informing our audience and earning their trust. This commitment to fact-based journalism extends to sponsorship as NPR works with sponsors to help them present clear, direct brand messages across our platforms. As a result, 60% of NPR listeners agree that NPR is selective about companies that sponsor our programming.

Be Loved

Every media organization can deliver audience for their sponsors, but NPR offers more – a loyal and devoted audience with an emotional connection to NPR and, by association, our sponsors. It’s quality at scale.

86%

of NPR listeners consider NPR “personally important” to them

73%

of NPR podcast users hold a more positive opinion of companies that support NPR

65%

of NPR.org users prefer to buy products from businesses that support NPR.org

Be Everywhere

Audiences are turning to NPR more than ever before. NPR now reaches an all-time high of nearly 30 million weekly broadcast listeners, and remains the #1 podcast publisher in the U.S. Our cross-platform reach offers powerful scale for your campaign – delivering your message to an engaged audience in a trusted media environment. 

+38%

growth in unique monthly podcast users year over year

+34%

growth in unique monthly NPR.org visitors year over year

Public Radio Sponsorship aligns leading brands with NPR's unparalleled content, delivered on air, online & on-the-go.

+13%

growth in weekly broadcast listeners year over year

BE HEARD, TRUSTED AND REMEMBERED. PARTNER WITH NPR.

Sources

Be Heard: Lightspeed Research, NPR Sponsorship Survey, November 2016; Research Narrative, Impact of Audio Study, June 2016.

Be Loved: (NPR Listeners) Lightspeed Research, State of Sponsorship Survey, March 2017; (NPR Podcast Users) NPR Podcast User Survey, March 2016; (NPR.org Users) Local-National Survey on NPR.org, May 2017.

Be Everywhere: (Podcasts) Splunk April 2015 – April 2016; (NPR.org) Google Analytics, 3-month average, Jan-Mar 17 v. Dec 15-Feb 16; (On Air) ACT 1 based on Nielsen Audio Nationwide, Fall 2015- Fall 2016, Persons 25-54 © 2017 The Nielsen Company. May not be quoted or reproduced without the prior written permission of Nielsen.