What’s groovier than watching Tiny Desk Concerts in real time? Catching them on 360-degree video. In February, media organization RYOT brought two 360-degree cameras to NPR, and set them right in front of All Songs Considered host Bob Boilen’s desk. Audiences shuffled in, alternative rock band Wilco took to the “stage”, and the first 360-degree Tiny Desk Concert was born.
Watch the first 360-degree Tiny Desk Concert
RYOT’s cameras captured the entire process of creating a Tiny Desk Concert, granting NPR fans an engaging and brand new way to enjoy music. The 360-degree Tiny Desk Concert video begins with NPR staff milling about, prepping for Wilco’s arrival. Then the audience, mostly consisting of NPR staff and friends, appear. Shortly after, Wilco steps behind Bob Boilen’s desk with guitars in hand. Words are exchanged between Boilen and the band, and then the sound of strumming guitars begins.
Thanks to the revolutionary technology featured in the 360-degree Tiny Desk Concert video, viewers can experience performances as if they were actually present during the live show. The video also capitalizes on its interactive features. Throughout the performance, the video prompts viewers to find references to seven of Wilco’s album covers (think “A Ghost is Born” and “Yankee Hotel Foxtrot”) around the room (hint: keep your eyes open for ears of corn).
Watch the first-ever 360-degree Tiny Desk Concert during your next break, and see if you can spot some of your favorite NPR personalities – along with references to Wilco’s albums!
Interested in aligning your brand with NPR’s music programs? Amp up awareness by sponsoring NPR Music. Sponsor the All Songs Considered podcast, and highlight your brand with :30 host-read mid-roll. Consider an eye-catching Main Stage unit featuring engaging creative and video. Turn up the volume with NPR Music sponsorship.
Capturing Attention From the Distracted Mind of The Consumer
All Things Considered Explores Failure & Resilience in Two New Series
Everyone has those pit-in-the-stomach moments. Sometimes, it helps when you can hear from someone who has been there and lived to tell about it. All Things Considered brings those conversations about pivotal, life-changing moments to listeners...
NPR Podcasts Year in Review
Unplug your earbuds for this one: 2016 was the biggest year in podcast listening to date, and as the industry’s leading podcast publisher, NPR was an important driver of that growth. Topping more than 70 million monthly downloads and streams, we’re proud...