“Political advertising spending will hit $11.4 billion in 2016, a 20% increase from 2014″
With advertising inventory at a premium with commercial news outlets and negative political messages in adjacent placements, now is the time to align with NPR.
Because NPR does not accept political advertising, it delivers an uncluttered, unbiased platform for your brand—an oasis from negative political advertising.
This election season, NPR will be a go-to destination for award-winning, insightful and multi-platform national and local election coverage. Your brand and message will be distributed across NPR’s network 900+ Member Stations, online at NPR.org, and on-demand through NPR podcasts, such as the new NPR Politics podcast, apps and mobile.
The race has begun. Don’t get lost in the crowd.
New Data: One-in-Six Americans Now Owns a Smart Speaker
Released today, new Smart Audio Report data from NPR and Edison Research confirms the impact the 2017 holiday season had on smart speaker ownership in the U.S. and the continued impact on user behavior.
2017: A Record-breaking Year for NPR on the Radio
At NPR, broadcast remains the most common way for audiences to connect with us throughout the week. And the latest Nielsen ratings confirmed NPR’s radio tune in is not just maintaining, it’s growing alongside our...
4 Questions Marketers Asked Us About Voice-Activated Smart Audio
Voice-activated smart speakers – Amazon’s Alexa devices and Google Home – started hitting the market just over two years ago. Already, they’ve found their way into more than 20 million U.S. homes – an adoption rate...