78% of NPR podcast users listen within 48 hours of downloading a podcast, according to a recent study by Edison Research. Additionally, 93% NPR podcast users typically consume most or all of an episode of the public radio podcasts they enjoy. Without a doubt, podcast users are passionate about NPR podcasts!
We’ve incorporated these and other recent survey findings into an online introduction to podcasting which provides a research-based look at the current podcast landscape overall, as well as the unique characteristics of NPR podcasts and their listeners.
Who is the NPR Podcast Listener?
4 Questions Marketers Asked Us About Voice-Activated Smart Audio
Voice-activated smart speakers – Amazon’s Alexa devices and Google Home – started hitting the market just over two years ago. Already, they’ve found their way into more than 20 million U.S. homes – an adoption rate...
A Summer of New NPR Podcasts from America's #1 Publisher
This Summer, NPR is filling your road trips and vacations with five all-new titles spanning comedy to science and news for kids, and a new season of NPR’s hit podcast Invisibilia. Check out the summer releases, including four named to Vulture’s...
NPR Named Brand of the Year, Most Loved, Most Trusted News Service Agency
It’s often said at NPR that the organization holds “the hearts and minds of our audience.” A lofty proposition, to be sure. And one NPR was honored to have affirmed once again this spring. A...