78% of NPR podcast users listen within 48 hours of downloading a podcast, according to a recent study by Edison Research. Additionally, 93% NPR podcast users typically consume most or all of an episode of the public radio podcasts they enjoy. Without a doubt, podcast users are passionate about NPR podcasts!
We’ve incorporated these and other recent survey findings into an online introduction to podcasting which provides a research-based look at the current podcast landscape overall, as well as the unique characteristics of NPR podcasts and their listeners.
Who is the NPR Podcast Listener?
NPR Named Brand of the Year, Most Loved, Most Trusted News Service Agency
It’s often said at NPR that the organization holds “the hearts and minds of our audience.” A lofty proposition, to be sure. And one NPR was honored to have affirmed once again this spring. A...
NPR Music SXSW Showcase 2017
A successful six hours of dancing, high kicks and passionate tunes went down at Stubb’s BBQ in March during the NPR Music SXSW Showcase, presented for a second year with support from Blue Headphones.
Meet Stretch and Bobbito, Hosts of a New NPR Culture Podcast
This July, NPR welcomes two iconic radio DJs, Stretch and Bobbito, to its roster of podcast hosts for new culture podcast. Get to know the pair in a new teaser video, available here.