78% of NPR podcast users listen within 48 hours of downloading a podcast, according to a recent study by Edison Research. Additionally, 93% NPR podcast users typically consume most or all of an episode of the public radio podcasts they enjoy. Without a doubt, podcast users are passionate about NPR podcasts!
We’ve incorporated these and other recent survey findings into an online introduction to podcasting which provides a research-based look at the current podcast landscape overall, as well as the unique characteristics of NPR podcasts and their listeners.
Who is the NPR Podcast Listener?
Capturing Attention From the Distracted Mind of The Consumer
All Things Considered Explores Failure & Resilience in Two New Series
Everyone has those pit-in-the-stomach moments. Sometimes, it helps when you can hear from someone who has been there and lived to tell about it. All Things Considered brings those conversations about pivotal, life-changing moments to listeners...
NPR Podcasts Year in Review
Unplug your earbuds for this one: 2016 was the biggest year in podcast listening to date, and as the industry’s leading podcast publisher, NPR was an important driver of that growth. Topping more than 70 million monthly downloads and streams, we’re proud...