As podcasting has evolved in recent years, its programming, production and distribution have become the focus of several top industry events and conferences. Now, with an audience of 67M monthly and ad spending projections hovering around $250M this year, it’s time for a concerted conversation around the business potential and impact of this medium.
This Summer, NPR, the leading podcast publisher in the U.S. according to Podtrac, will play a central role in the first ever Podcast Business Summit, presented by RAIN (Radio, Audio, Internet News). Dedicated to conversations for advertisers and publishers, the Summit will feature speakers from across the podcasting industry – publish, buy and sell sides leading conversations about how to get the most out of podcasting, the latest measurement advancements, trends and challenges in the industry, and more.
“As NPR sponsors and brands who are new to audio bring their brands into the podcasting space, they are looking for best practices, research, advertising effectiveness guidelines, case studies and more,” says Gina Garrubbo, CEO of NPM, NPR’s corporate sponsorship subsidiary. “We believe that this Podcasting Summit will provide a forum for those on the publishing and advertising side to come together to share current success stories as well as discussing an increasingly exciting audio activated world.”
NPR CEO Jarl Mohn will keynote the event, and attendees will be the first to hear the results of a new study on how smart speakers – Amazon Alexa, Google Home, etc. – and voice-controlled technology are affecting consumer behavior. The research – commissioned by NPR, one of the top news organizations delivering content through the medium – was conducted by Edison Research, the team behind the Infinite Dial and Share of Ear studies. Smart speakers offer audiences a new platform for podcast listening and beyond; this research will provide insight into user behavior, adoption patterns, spoken word content consumption and more.
“This is an exciting time for on-demand audio and podcasting, with podcast audiences continuing to grow and more great content arriving each week,” remarks NPM COO, Bryan Moffett. “And at the same time, smart devices like Alexa, Google Home and even Apple’s AirPods are creating more opportunities for people to listen by removing the friction between listeners and content.”
With an agenda built for the needs of the advertising community, the Summit is a great opportunity for ad agency professionals, brand marketers, leading podcast publishers, data experts and tech companies.
“Podcasting has grown enormously in audience awareness, listenership, and revenue over the past two years,” noted RAIN President Brad Hill, who oversees the RAIN Summit conference series which, since 2004, has hosted premiere knowledge and networking conferences illuminating the future of audio. “Many conferences and festivals have sprung up around the popularity of podcasting, featuring live performances, celebrity showcases, or technical information for producers. RAIN is the world’s leading knowledge organization for the business of digital audio, and the Podcast Business Summit is the only conference which encompasses the entire business opportunity of podcasting.”
The Podcast Business Summit takes place June 21, 2017 at the AXA Equitable Building in New York. Click here for more information about the Summit, including speaker and agenda announcements. Press interested in attending the event can contact Brianna Pulliam at Brianna@RAINnews.com.
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